5 Tips to Improve Your WebsiteFebruary 20, 2020 10:35 am
A company’s website is generally the hub of any marketing strategy. It’s where you direct traffic, inform visitors of your products and services, and where deals or discounts are offered. Does your website have a clear message, clear branding, and easy-to-follow navigation? If not, you may lose customers within seconds of landing on your page.
Did you know that within 5 seconds of landing on your website, visitors can determine what your company does, how to navigate the site, and whether the page is loading too slowly. In addition, visitors will not be sticking around to read all of your amazingly composed content either. According to Nielson Norman Group, users will likely read only 20% of the words on a page. If your website is cluttered and doesn’t have a clear message or call to action, folks won’t be sticking around for the main course.
Knowing these few tidbits, here are our 5 suggestions on how to improve your current website, keep visitors around longer, decrease your bounce rate, and improve navigation.
Add Fresh Content
Adding new and valuable content is essential to growing your website, keeping visitors coming back, and improving your SEO. The search engine and tech giant Google rewards websites that continually add fresh content. This may be in the form of a blog, client testimonials, “How To” Videos, or even an added page that explains new services or products.
Include Social and Share Buttons
Most websites offer social media buttons that link to the company’s pages on Instagram, Twitter, Facebook, Pinterest, LinkedIn and YouTube. Depending upon your industry, you may offer only one or all of these. Be sure that your button is correctly linked and that you ask visitors to share and like what you are posting. Shareable blogs, posts, and graphics will spread your name and brand.
Use High-Quality Images
Avoid using stock photos that most internet surfers recognize as “over-used” or “disingenuine” for selling your products or services. These images do not need to be super expensive, but high quality, especially those that are on your website. An iPhone is fine for social media images and in fact, images of your day-to-day running of the business are the most shared and liked photos. Try to purchase a library of custom images that showcase your products or services for your website and then add in your own images to social media.
Create a Call To Action
You’ve probably heard this a million times. Tell your viewers what you want them to do. Use easy-to-understand language and call to action colors that get the attention of the viewer. Some good examples of call-to-actions are: click here for more information, download our sample, sign up for a webinar, watch the video, see all inbound marketing services, read our blog on this topic, and see pricing.
Remove What Is Not Needed
Is your website cluttered? Stand back from your monitor about ten feet and see if you can tell what your website is all about just by looking from a distance. Can you determine the purpose of your site or is it filled with extraneous info? Remove all images, content, and videos that distract the viewer from your message.
Do you need more help with improving your website? Check out our workshop on Simple Tips to Improve Your Website on Feb 27th.