In the Small Business AI Adoption Survey, about 83% of small business owners said they had planned to invest in some form of Artificial Intelligence in 2024. The use of AI can promise many benefits for small businesses including increased efficiency, cost, savings, and so much more. AI Helps with Cost & Time Efficiency As a small business owner, it’s...
Are you planning to market your business but aren’t looking to overspend on outreach? As an owner, you can find many opportunities to market your business at little or no cost to you. Develop an Email Marketing Plan Email marketing can be a great way to get new visitors to engage with your business and maintain relationships with your existing...
As a business owner, it’s important that both customers and your employees are happy with your company. In 2024, company culture will be essential to business development and success now more than ever. Why is Company Culture Important? In all kinds of businesses, employees hope to feel a positive connection with their colleagues and the company overall. 94% of executives...
In 2024, social media marketing is one of the leading tools to increase brand revenue. About 55% of shoppers like to shop directly from social media. However, as a business owner, how can you make it easy for consumers to go from just social media scrollers to shoppers? Sell Products or Services on Social Media Platforms Social media is the...
Crowdfunding is the practice of funding a business project or venture by raising money from a large number of people. It is the opposite of traditional financing methods where a project or business raises funds through a small, select group of individuals or institutions. Crowdfunding will help your small business raise large amounts of money so you have the budget...
Are you an aspiring CEO for a small business or already have years of experience as a leader? Whichever category you’re in, it’s always important to find ways to improve your leadership skills. Below we have six ways to do so. Adaptability Businesses change all the time whether it is due to new goals, changes in revenue, or shifts in...
In 2024, digital trends are only evolving, with businesses taking advantage of different tools in the AI space. Here are some ways to take advantage of digital trends in 2024. Generative AI Generative AI platforms are only growing in the digital world. This will cause both a great disruption and also solve some complex issues businesses face today. Small businesses...
Are you interested in running a niche marketing business? Whether you have just started, or you’re already established, here are ways to grow your business, for 2024 and beyond, in a niche market. What is a Niche Market? A niche market is a specific segment of a wider market defined by unique needs and characteristics. Every market has niches and...
Is your business ready to take that next step and invest in brand partnerships? If you’re ready to make the leap into this new territory, here are some benefits to why it’s helpful. What is a Brand Partnership? A brand partnership is an agreement in which brands or companies work with influencers and social media content creators to build a...
Are you a minority-owned company or diverse business that is looking to find more resources to help expand your business? If you missed Enterprise Center’s presentation on Tuesday, June 25, 2024, here is a recap of some of the resources you’ll find in Massachusetts to help your business. Mass Development Mass Development is an organization that offers financing, real estate,...
