Many small business owners have a plan but it may not be written down. At this workshop we'll cover the major components of an annual plan and refer to potential strategic issues that could require additional funding. Participants could use this method to develop an annual budget to track progress against their goals. This informative...
6 Do It Yourself SEO Tips to Improve Google Search Results Making sure your products and services are found within Google search results is critical to attracting new customers and clients to your business. This workshop will teach you the six things you need to do to show up higher within Google search results. We will also review...
Many businesses do not know that they are now subject to the CTA reporting obligations. Is your company one of them? The CTA requires reporting companies to disclose information about their “beneficial owners.” A “reporting company” under the CTA is a corporation, limited liability company (LLC), or any entity created or registered to do business...
Any company must prospect and sell its product or service to find clients and grow the business. It’s critical to prospect and build a sales pipeline of opportunities and track those outreach efforts. After defining target prospects, it’s important to follow a consistent process to move a sale forward to close revenue. This workshop is...
Please join Maria Nigro Di Stefano, Northeast Regional Director, Massachusetts Office of Business Development (MOBD) who will provide an update on MOBD Resources to help Small Businesses thrive. Maria and her MOBD Team provides highly responsive, central point of contacts that facilitate access to resources, expertise, and incentive programs. At this webinar you will learn...
Any business owner who hires workers should be able to distinguish between independent contractors and employees, thoroughly understand their duties as an employer, and be aware of the additional legal protections afforded to employees. This insightful webinar will focus on Massachusetts and federal employee classification laws and regulations and increase your knowledge of how to...
Solopreneurs have to do many things: market, sell, deliver, analyze and adapt. Sometimes adding an employee can contribute to the overall success and growth of the organization by expanding capabilities, fostering innovation, and improving efficiency. In this workshop, we'll explore how to make sure each new member makes the team better. And what to do...
The best way to test the feasibility of your business idea is through research. You can start with industry data, customer data, financial projections, possible funding sources, and other information. But to prove your concept, and convince others to invest, you'll need a pitch. This workshop will help you develop yours. Speaker: Michael L. Thompson,...
At this workshop, you'll learn how to get started using podcasting and YouTube optimization and how they can help you improve your website's search engine rankings and social media. As the world of digital marketing continues to evolve and incorporate AI, it's essential to stay ahead of the game and use the latest techniques to...
Marketing educates prospective customers about what your business does and how it serves a need they have. It also creates a lasting image of your business that stays in their minds after the transaction is over. By doing so, marketing builds your brand. You’ll identify potential customers and create a plan for finding your first...
