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Start Up Tuesday – Targeting Your Bullseye: Crafting Compelling Messages for the Right Channels to Reach Your Ideal Customers
Start Up Tuesday – Targeting Your Bullseye: Crafting Compelling Messages for the Right Channels to Reach Your Ideal Customers
Do you understand your target customer? Do you know where they hang out? Advertising in the wrong channel is like shouting down a ravine; it won't do you any good. You need to develop a compelling message to address the "pain" your most likely customer has, to differentiate your product/service from all others. This informative...