Start Up Tuesday – Your Personal Brand: Your Most Valuable Asset

This workshop is designed for startup businesses seeking to build a strong, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s Edge—Trust, Differentiation, and Premium Pricing—to craft a compelling branding statement and harness the Power of Story to connect with their audience.

The session also covers the 3 C’s of Content—Create, Curate, and Converse—with practical guidance on building and optimizing your digital hub, including LinkedIn and other key platforms. Finally, participants will learn how to monitor and close their Brand Gap to ensure their brand promise aligns with customer perception.

Michael Thompson; Certified Score Mentor

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).

Presenter

Michael L. Thompson

Michael L. Thompson, Beverly Branch Manager
SCORE Northeast Massachusetts
Michael Thompson learned international business and industrial marketing with a sugar refiner, food service marketing and international sales with a seafood processor, and consumer product marketing and team-building with a cookie & cracker manufacturer. Retiring early to establish a consulting practice, he volunteers with SCORE and has worked with a wide variety of organizations, from startups and non-profits to growing corporate success stories.