Value of Video on Your SiteAugust 2, 2019 8:02 am
How is the traffic on your website doing? Do you have visitors often? What’s your conversion rate? Looking for ways to draw more people to your site and get more traction with SEO? Maybe you should consider adding some video to your site.
Video is quickly becoming a fantastic inbound marketing tool for websites. Viewers are consuming video content more than ever before and that trend isn’t slowing down anytime soon. In fact, 90% of consumers access the videos placed online.
Making your site a top performer means keeping up with this video trend. Less written content and more video seems to be the way this trend is leaning. Although websites should never be lacking content, the video version is catching on. More and more companies are adding video with the intent of sharing their expertise, demonstrating a product or service, and telling a story.
If you are wondering why you should add video to your site, here are a few reasons to motivate you.
Videos are the Way Consumers Browse
Face it, website browsers have an extremely short attention span. When given the option between watching a video about something and reading about it, the viewer will almost always choose the video. Take the stats from YouTube, the second largest search engine in the world. “More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year. According to Nielsen, “YouTube reaches more US adults ages 18-34 than any cable network.”
Video Helps Your SEO
Using a video on your site means that visitors are on your site longer watching and learning. According to Vital online, one important factor on how well a page ranks in search results is how long a visitor stays on a page, the longer the visit, the more important Google thinks the webpage is.
Video Builds Relationships
As a viewer watches your “How To” or your testimonial online, they become connected to your business. In fact, businesses that use actual employees to do their videos and footage on your warehouses or offices help the public understand who you are as a brand. Those connections can create new customers and solidify the relationship with loyal ones.
Video Helps Your Company Stand Out from the Competition
The truth is that not many companies have the marketing budget, time or energy to create custom videos for their viewers. Custom video is a great way to differentiate yourself from your competition.
Video Helps Deliver Your Message
Whether you are making a story video, how-to, or introducing a new product, your video will easily deliver your message with a personality attached.
Keep an eye out for our workshops on making videos to driving traffic to your site.