Investopedia reports that between 80-90% of businesses in the U.S. are owned or controlled by families. About a third of them are Fortune 500 companies. But this doesn’t mean they are all big corporations. In fact many are small- to mid-sized businesses. Family-owned businesses also account for approximately 78% of jobs created in the United States. With these statistics it...
Business networking can be a valuable strategy to: get referrals, connect with prospective partners/clients, gather insights on innovation in your field or merely expose your name or brand. Unfortunately networking can be overwhelming meeting new people, keeping up with conversations and making those connections convert into customers. Here are some tips to make the most of your networking events. Before...
Steve Jobs, Mark Zuckerberg, Bill Gates, and Fred Smith. Just a few of the business leaders who started their careers with merely an idea and a dream. Do you have an amazing idea for business that you would like to see grow into fruition? Great! Unfortunately, having a brilliant business idea is only the first step on a long road...
Every business, whether small or large, has goals that they hope to attain. The hallmark of successful businesses are goals or objectives that have been carefully crafted in a way that can guide a company to reach their full potential. What are some strategies to creating goals that can bind a workplace together working toward a common goal? Let’s look...
Google Adwords, Google’s powerhouse advertising service can be cost-effective and highly successful for businesses who wish to target specific audiences and make the most of every marketing dollar. Carefully planning and executing your AdWord campaign with the search engine behemoth is the key to getting the most bang for your buck in the advertising world. What are the top tips...
Our world today is evolving faster (technologically speaking), than it ever did in the past. Technology is constantly being improved to better suit our lifestyles and needs. Even before the high tech boom in the Silicon Valley in the 20th Century, the business world was in a constant race to be more creative and more innovative. How then, do...
All owners, managers, and leaders want their valued employees to have the proper tools and knowledge to succeed at their job. No department needs this more than the sales staff in your business. Correctly training your sales team can give them the appropriate tools and knowledge to take them from mediocre to a force to be reckoned with in no...
Welcome to the team! Here is a pack of forms that need to be filled out (in triplicate) for Human Resources, a room full of strangers that you will need to get to know and a company handbook that you will need to familiarize yourself with! And then you need to become a contributing member of our work team and...
We have all heard the time honored adage that “The customer is always right!” Keeping the customer happy and coming back for business should be every company’s first priority – whether they are actually “right” or not. Maintaining a satisfied customer base is easier, more cost effective and takes less time than finding new customers. How, then, can businesses deliver...
Social Media, meaning the myriad of social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn and so on, began in the mid 1990’s when Tina Sharkey, CEO of Babycenter.com and a former executive at iVillage and AOL coined the term. Since that time it has really taken hold with millions of users and billions of posts daily. However, social...
