Making resolutions for the new year is a time honored tradition in our society. We resolve to eat better, exercise more and spend more quality time with family. Sometimes we succeed at these things and sometimes we don’t. While making personal goals are a great way to kick off the New Year, so is making a list of your business...
2015 was not a good year for IT security. It seems like every other day there were announcements of how many files were breached at major corporations who supposedly were safeguarded by top notch security systems. These included companies like Anthem Health Insurance, the infamous Ashley Madison, and chain stores like Target and CVS. If you own a small business,...
Many people in the workforce may think about policy writing for the Human Resources Department of any business as “Ho-Hum” or “Yawn-producing Boring,” or even worse as a great waste of paper. Whatever your opinion is about HR handbooks and policies, those policies are there with a purpose – to protect employers and employees alike. Human resource policies are the...
Since the time when the earliest homo sapiens created paintings on cave walls using clay and berries, humans have been telling stories in one way or another. Stories have passed on information, family culture and education – generation after generation. Fast forward millions of years and storytelling has morphed from something done with small children before bedtime to a clever...
Launching a small business is a bit like an acrobat walking across a tightrope at the center ring of the circus. The acrobat must shift and balance their weight to safety make it across the narrow wire, much like an owner of a small business must balance costs vs profits to figure out if a break-even point will be reached...
According to the Small Business Association, one of the biggest issues facing small businesses is the inability to access sufficient credit and capital. According to numbers from just a year ago almost 8 million small businesses are strapped for cash and may be unable to hire new employees, take on new clients, or sadly, even keep their doors open. Lack...
Marketing specialists who deal with B2C have an ever growing challenge to do their job well in this fast-paced technical world in which we live. They must be able to meet the consumer at many different entry points both digital and traditional in order to cast a net wide enough yet focused enough to gain access to the audience they...
When employees hear the word staff meeting the first thing that may come to mind is . . . “time waster.” According to a recent survey of U.S. professionals by Salary.com, meetings ranked as the number one office productivity killer. For many employees, staff meetings are seen as a time when a manager may drone on and on, or “Bob”...
Drones have been all over the news as of late. They are a hot button topic that has stirred up may questions about their use. How will they impact business? What kind of safety issues should businesses and individuals be concerned about? Are they a violation of privacy? How can my company use drones? The federal government has been looking...
Before we discuss techniques to optimize your email campaigns, here are some statistics on email and email usage patterns that may open your eyes to the importance of making the most of your email campaign. 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. (ChoozOn) When asked to opt-in to receive updates from a company, only...
