“Two heads are better than one.” The old adage is true. Entrepreneurs have known this to be a truth for years thus the reason why strategic partnerships are so commonly used in business today. Partnerships are a voluntary collaborative agreement between two or more parties in which all participants agree to work together to achieve a common purpose. Together...
Starting a business means a fairly large learning curve. While there may be many areas that you need to learn the “ins and outs,” understanding the concepts of cash flow is among the more complex and important in any business. Let’s examine the main concepts and terms associated with comprehending cash flow for your budding business. What is Cash Flow?...
Facebook, Instagram, Twitter and LinkedIn are among the top social media platforms used by businesses. LinkedIn has a reputation as a business-oriented social network, used for professional networking, job-hunting, industry content and news. When people log on to LinkedIn there is a complete mindshift from the more casual sites, like Twitter and Facebook, to the more professional types of conversations...
Many people are interested in pursuing a career path as a consultant for obvious reasons including: financial gain, flexibility, freedom and amazing business opportunities. Before beginning a venture in any field, however, read on to find out what the most common mistakes are for entrepreneurs just starting out in the consulting field. Financing Errors – Seek the advice...
Blogs have become an essential part of the content and social media marketing strategy for many small to medium sized businesses. It is no wonder, since some statistics now show, that 87% of visits to company websites make it there through blogs. But what strategies do successful companies use to make their blogs add to the credibility of the businesses,...
When hiring a member of your business team, there is probably some sort of onboarding process that involves a Human Resources component where an employee handbook is reviewed, or at least a job description is discussed. A job description is a document listing the tasks, duties, and responsibilities of a specific job. Seems pretty straightforward right? This fairly simple...
You had a dream. You made it become a reality in the form of a business venture. In our recent economy this is no small feat! As a woman there are some opportunities and benefits to certifying your company as “Woman Owned.” Special opportunities and assistance exist for women-owned businesses, which are those with at least 51 percent ownership by...
The concept of temporary retail establishments, or “Pop Up” stores, has been around for years. In fact, the idea can be traced all the way back to ancient times when merchants sold their wares on street corners or in an established marketplace. Just a few years ago pop up stores were fairly common during the holiday season when malls would...
When people think about franchising they probably think about fast food restaurants or retail shops that spread from one area of the country to another. While this is a common impression, franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship. Specifically, a franchise is an arrangement where one party (the franchiser)...
A Pitch Deck is a brief presentation (sometimes called a slide deck or pitch slide deck) where a business communicates with potential investors. Usually the content of the pitch deck can help the investor to determine whether or not to continue evaluating/financially supporting your business. In addition, these presentations are typically an overview of a company’s business plan with potential...
