Latest Posts

Effective Time Management Skills

Do you ever notice that people around you always seem to get their tasks done and out of the way, while yours seem to pile up, and once you finish one thing, another or more come your way? Let me reassure you you’re not alone in this. Chances are those people are using time management skills to prioritize what needs...



How to Promote your Business without a PR Department

If you’re a business owner, prospective or current, you may be asking how you can promote your business without a PR department. Promoting your business is essential to gaining new customers and keeping old ones coming back. Business promotion is two-fold. The first part is to actively let consumers know about your business, services, and/or products. Don’t rely on word-of-mouth,...



The Steps to Take to Protect your Customers’ PII (Personally Identifiable Information)

If you have a company, chances are you keep a log of your customers’ personally identifiable information (PII) such as names, addresses, phone numbers, credit card numbers, etc… which is readily available to perform business functions. If such is the case, what steps do you take to protect all this sensitive data? It is important to keep this information private...



Developing an Effective Strategy for the New Year

While most, if not all, businesses actively look to reach their target customers in an effort to make a profit, there are those that don’t implement an effective business strategy to do so. And what’s worse is businesses which don’t have a strategy don’t even know how it is hurting their business model. Do you have an effective business strategy...



Employee Retention Strategies

In last month’s blog post, we discussed the difference between recruitment and talent acquisition. This week we will touch on effective employee retention strategies. One of the most difficult situations a business can find itself in is when a top employee quits unexpectedly. Almost immediately the management team must take on a whole slew of challenges, namely replacing the valued...



The Difference Between Recruitment and Talent Acquisition

The terms “talent acquisition” and “recruitment” are often confused as meaning the same thing, but this is not the case. There are key differences between the two, differences with which you should familiarize yourself if you’re looking to hire the most qualified candidates for specific positions within your company. For starters, recruitment means that you’re looking to hire someone, dare...



Common HR Traps and Managing Employees Effectively

The modern role of a Human Resources Manager is to recruit, interview, and hire employees, ensure the happiness and wellbeing of the employees in the office environment, ensure compliance with labor laws and employment standards, among other assorted responsibilities. It is a big job trying to advocate for each individual in the office, as well as trying to balance employee...



Tips for Pricing your Products and Services

When you’re first starting out as a new business, how do you know what price to charge for the products or services you offer? You want to make a profit, that’s why you started a business, but you also need to be realistic in what you charge, otherwise people might not buy. It’s a tricky balance to master between covering...



Incorporating U.S. Military Leadership Techniques into your Business’ Success Strategy

It’s no secret that the military produces great leaders, and this has been proven, not only in the field, but in the office as well. Many successful businesses are led by individuals with some form of military background. For example, Verizon’s Chairman and CEO, Lowell McAdam, was in the U.S. Navy Civil Engineer Corps. for six years. Aside from discipline...



Tips to Improve your Website

The Internet is an ever-changing miracle of technology, and it is important that you keep your website up-to-date. Improving your website often makes for a better, more seamless user experience, which in-turn will reward you with a satisfied customer. A website that looks dated or that doesn’t have the latest features ‒ as they pertain to your business ‒ is...