Author Archives for Mike Sperling

About Mike Sperling

Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.

Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.

Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.

Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.

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Crowdfunding Tips for Small Businesses

September 20, 2024 9:00 am Published by Leave your thoughts

Crowdfunding is the practice of funding a business project or venture by raising money from a large number of people. It is the opposite of traditional financing methods where a project or business raises funds through a small, select group of individuals or institutions. Crowdfunding will help your small business raise large amounts of money so you have the budget...


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How to Be a Successful CEO & Leader

September 10, 2024 9:00 am Published by Leave your thoughts

Are you an aspiring CEO for a small business or already have years of experience as a leader? Whichever category you’re in, it’s always important to find ways to improve your leadership skills. Below we have six ways to do so.  Adaptability Businesses change all the time whether it is due to new goals, changes in revenue, or shifts in...


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5 Digital Trends to Take Advantage of In 2024

August 21, 2024 9:00 am Published by Leave your thoughts

In 2024, digital trends are only evolving, with businesses taking advantage of different tools in the AI space. Here are some ways to take advantage of digital trends in 2024.   Generative AI Generative AI platforms are only growing in the digital world. This will cause both a great disruption and also solve some complex issues businesses face today. Small businesses...


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How to Grow Your Business in a Niche Market

August 7, 2024 9:00 am Published by Leave your thoughts

Are you interested in running a niche marketing business? Whether you have just started, or you’re already established, here are ways to grow your business, for 2024 and beyond, in a niche market. What is a Niche Market? A niche market is a specific segment of a wider market defined by unique needs and characteristics. Every market has niches and...


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Should Your Business Invest in Brand Partnerships?

July 24, 2024 9:00 am Published by Leave your thoughts

Is your business ready to take that next step and invest in brand partnerships? If you’re ready to make the leap into this new territory, here are some benefits to why it’s helpful.  What is a Brand Partnership?  A brand partnership is an agreement in which brands or companies work with influencers and social media content creators to build a...


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Resources for Minority-Owned Businesses

July 10, 2024 9:00 am Published by Leave your thoughts

Are you a minority-owned company or diverse business that is looking to find more resources to help expand your business? If you missed Enterprise Center’s presentation on Tuesday, June 25, 2024, here is a recap of some of the resources you’ll find in Massachusetts to help your business.  Mass Development Mass Development is an organization that offers financing, real estate,...


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Solopreneur Tips: Having Successful Employees

June 9, 2024 9:00 am Published by Leave your thoughts

As a solopreneur, you might have started your business alone to see if your strategy, service, or product can work out successfully. However, there comes a time, if your business is growing in revenue and traffic, that you may be open to creating a team and welcoming employees onboard. Here are some steps to follow to promise a smooth transition...


The Benefits of Project Development

June 3, 2024 9:00 am Published by Leave your thoughts

As a business, you are always trying to find new ideas to implement to help your organization grow and succeed. However, before you can even start executing your thousands of ideas, each one must be well thought-out and planned. Thus, comes the beginnings of project development.  An Overview of Project Development  When completing any kind of project for your business,...


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Should You Franchise Your Business?

May 20, 2024 9:00 am Published by Leave your thoughts

Have you ever wondered what it might be like to franchise your business? Whether you’re just starting in the business world, or you’ve been running your company for a while, it’s important to note all the possibilities to help your small business grow. One of those possibilities could be making the courageous jump to franchise your business.  What is a...


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How to Make Your Business Idea A Reality

May 10, 2024 9:00 am Published by Leave your thoughts

Do you have dreams of being a successful entrepreneur? Do you believe that your business idea could be something great? If you answered yes to both of these questions, then it’s time to make your business idea a reality.  Here are four ways to validate your business idea to make it a reality.  Research Industry Data You might believe you...