Dan Donato founded OctoCog Marketing & Design after nearly two decades of freelance work for clients across many industries. He designed and launched his first website for a paying client in 1999. He helps new and established businesses understand their identities and translate them into consistent narrative frameworks that help brands resonate with customers and focus employees on what's important. Scalability depends on getting the foundational aspects of a business right. Dan has worked with clients large and small, including several James Beard Award winners and national brands like Chipotle. Dan holds a master’s degree from Harvard University where he studied the effects of a growing digital landscape on human behavior. Dan lives on the North Shore of Boston with his wife, two children, and a dog named Ruff Waldo Emerson.