• Business Front Door Program Lunch & Learn

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Through the Commonwealth’s Business Front Door, you can connect to the latest and most relevant resources available for businesses looking to start, grow, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here, the Business Front Door is the state’s newest platform to receive...

  • Harnessing AI for Your Small Business: Supercharge Your SEO, Social Media & Lead Generation

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Artificial Intelligence is transforming search engines, marketing, and customer acquisition. But how can small business owners and entrepreneurs navigate the hype versus the reality? In this interactive workshop, John McDougall (author of Talk Marketing) and John Maher will go beyond the basics of AI tools. They’ll show you how to use AI responsibly while building...

  • Building a Better Business Plan

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Being a successful business requires the owner (YOU) to develop a level of discipline in leadership, planning & operations. Crafting and using a practical business plan is a required component that can feel a bit overwhelming. Learn: Why a business plan is a must Components of a business plan How not to be overwhelmed How to...

  • Nonprofit Series-Developing Donor Relationships and other Fundraising Strategies

    ONLINE , United States

    Learn how to lay a comprehensive financial foundation and build an outreach strategy to Identify appropriate sources of funding with people who support your vision. Learn: How to building donor profiles with segmentation, craft a compelling case for support, and developing a multi-channel fundraising plan. Facilitator: Melissa Kenig This informative webinar is offered at no...

  • Income Tax & Self-Employment: Tips for Small Business Owners

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Small business owners, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time, so bring your questions for the attorneys!   Topics Covered: Schedule C: The Most Audited Schedule on 1040...

  • Building Your Brand Blueprint: Crafting a Strategy for Growth and Connection

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Building a strong, sustainable brand starts with a clear strategy. This interactive workshop will guide you through defining your brand’s core values, mission, and audience’ Learn: How to craft a unique brand promise position your business to stand out in the market. How to develop with a foundational brand strategy and practical tools Facilitator: Jessamyn...

  • Grant Writing for Impact: Turning Ideas into Funded Projects

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Turn your ideas into grant winning proposals to fund projects! In this workshop, we’ll cover the essential components of crafting a successful grant proposal, explore how to make a compelling funding request, and break down what foundations are really looking for in some of those trickier grant questions. You will learn how to outline your...

  • Attracting and Retaining Top-Notch Talent

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Is there such a thing as a “dream job”? While most of us hope for work that fully matches our skills, strengths, and values, the truth is that few jobs are perfect. Still, with the right strategies, both workers and employers can come much closer to that ideal. For individuals, the starting point is clarity....

  • Understanding & Choosing Business Entities (Sole Proprietorships, Partnerships, LLCs, Corporations)

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    In this comprehensive, attorney-led workshop, we will tackle the different business entity choices available to your small business. Whether you’re an aspiring entrepreneur, a seasoned business owner, or a professional navigating the corporate landscape, understanding the various types of business entities is crucial for making informed decisions and achieving long-term success. Join us in-person, where...

  • Sales for Non-Salesperson – Be the solution provider with a plan

    The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

    Sales is being a problem solver not a purveyor of goods/services looking for a buyer. You need more than a website and some social media pages. It’s about making it easy to buy your product or service You need an outreach plan to attract attention, draw potential customers into your “store” and close the sale....

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