Harnessing AI for Your Small Business: Supercharge Your SEO, Social Media & Lead Generation

Artificial Intelligence is transforming search engines, marketing, and customer acquisition. But how can small business owners and entrepreneurs navigate the hype versus the reality? In this interactive workshop, John McDougall (author of Talk Marketing) and John Maher will go beyond the basics of AI tools. They’ll show you how to use AI responsibly while building long-term authority and visibility for your business online.

What You’ll Learn

* The Pros & Cons of AI in Small Business Marketing Efficiency, automation, and cost savings vs. risks like plagiarism, privacy, and bias.

* How AI Is Changing Search From Google’s AI Overviews to chat-based platforms like ChatGPT and Gemini—what this means for your business’s visibility.

* Practical AI SEO Tactics 8 real-world use cases, including keyword research, content briefs, schema markup, and competitive analysis.

* Authority Marketing in the AI Era Why Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) matters more than ever for any business.

* Hands-On Demos See how to generate SEO-optimized content, analyze search rankings, and create marketing assets with AI tools.

 
Who Should Attend

* Small business owners and entrepreneurs

* Marketing managers and in-house marketing teams

* Consultants and service providers looking to leverage AI for growth

* Anyone curious about how AI will reshape customer acquisition

 

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).

Presenter

John McDougall

John McDougall is the founder and CEO of McDougall Interactive, an award-winning agency specializing in SEO, social media, paid search, blogging, content marketing, conversion optimization, PR and, most importantly, fusing them together and tracking return on investment. With a background in music and the arts, he enjoys the blending of art and advertising. Having provided Internet services full-time since 1995, John was among the first to implement search engine optimization. John’s new book, Web Marketing On All Cylinders is now available for sale on Amazon.com and is published by Intera Press.

John McDougall

Website

http://www.mcdougallinteractive.com/

Presenter

John Maher

Director of Multimedia / Digital Marketing
John focuses on content development through podcasting and video, as well as being a lead strategy and technical executive for SEO clients.
John got his Search Engine Optimization training from nationally recognized Internet marketer Bruce Clay, and has spoken on SEO at numerous marketing venues, such as Salem State University and the North Shore Business Forum.
With a background in radio, he set up a podcasting studio at McDougall Interactive, and helps clients generate content through audio podcasts and video.
In his spare time, John enjoys spending time with his wife and four children, and is also an accomplished musician, playing piano, saxophone, guitar, and the occasional Irish whistle.