Grow Your Business on Instagram: Content That Works

Instagram isn’t just for selfies and hashtags—it’s one of today’s most powerful tools for building visibility, attracting customers, and growing your business. In this interactive workshop, you’ll learn how to use Instagram strategically to connect with your audience and showcase your brand.

We’ll begin with a straightforward overview of how social media algorithms work and what that means for your business content. Then, we’ll dive into proven best practices for creating posts and stories that capture attention, drive engagement, and convert followers into customers.

By the end of this workshop, you’ll walk away with the confidence and practical strategies to create optimized content that not only gets seen—but helps your business succeed on Instagram.

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).

Presenter

Alyse Grimm

Alyse Grimm is the content creator and marketing expert behind ThingstodoinSalem.com and SalemMAWedding.com. Alyse has been mastering content creation, social media, marketing and digital media for almost ten years and she has built her audiences to five digit followings across multiple platforms. Alyse has been an entrepreneur and business owner since her early 20's and one of her favorite things is helping others realize, create and build a life and career that they are excited for every single day. Alyse and her work have been featured on websites such as The Travel Belles, Atlas Adrift, She Goes Global, The Savvy Social Hour and HostGator.