Marketing Strategies Using Podcasts & Videos

In this day and age of ever-changing technology, incorporating podcasts and videos into your business marketing strategy is one of the best ways to expand your target audience.

The idea of podcasts has been around for over a decade now. What may have started out as a group of friends gathered in a room geeking out about their favorite sci-fi TV shows or movies to an unseen audience, has since morphed into the booming entertainment platform many of us use today. Over the years, both the sound quality and the quality of the content discussed have improved such that listeners regularly tune in to their favorite podcast series to get the latest scoop on what’s going on in the world. And what’s really good for businesses that attract new listeners to their podcast series is that if these new listeners enjoy the content you cover on one podcast, they will usually go back to the first podcast episode and binge from there. This helps you as a business build a long-standing fan base.

Similar to incorporating podcasts into your marketing strategy, videos are also a newer trend among smaller businesses looking to attract new viewers and reach their target audience. Now, while the concept of video is nothing new, using video as a marketing strategy is a fairly recent idea to promote your business and the products and/or services you offer. Video is a smart strategy, as many people tend to learn better with visual aids.

There are many benefits to incorporating videos and podcasts into your marketing strategy, including:

• Boost your Brand Awareness – Taking the time to record a podcast or film a video about your specific products or services will attract consumers to your company. Research shows that many consumers are more inclined to buy a product when they see it in action, see how to use it or interact with it, rather than deciding whether or not to buy it based on still images and product reviews from other consumers.

• Build your Online Presence – The use of podcasts and videos will facilitate in making a name for yourself and for your business on the Internet.

• Show your Face and Personality – With videos, you can show consumers that you are a real person who cares about your company and the products/services provided.

• Enhance Social Media Engagement – Uploading these podcasts and videos to your many social media accounts will garner more listeners and viewers, further expanding your audience.

Using podcasts and videos as your marketing strategy may very well be the way to go to expand and reach your target audience. Take advantage of the technology that exists, get your foot in the door early and let people know who you are and what you do.

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