Communication is the life of any company whether it is communicating with employees or clients. Business leaders are expected to be able to effectively and clearly communicate with stakeholders, customers and employees. While many business leaders have found their own unique skill of communicating through years of practice, there are some common strategies that they all seem to master. Let’s take...
Social media is fast becoming a cost effective marketing tool that can help increase traffic to your website, give your company brand exposure and convert viewers into consumers. So if you are jumping on the social media bandwagon and don’t quite know what to do, here are a few tips of mistakes to avoid as you navigate the social media world....
Email may seem a bit old-fashioned but, for now, email marketing is still around and very effective. According to experts at CopyBlogger and Constant Contact, the return on investment is amazingly cost effective. With an ROI of around 4,300%, email practically pays for itself and saves a tree or two. Email is a direct line of conversation with your consumers so use...
A press release is a short, compelling news story written by a public relations professional or marketer and sent to targeted members of the media. The ultimate goal of a press release is to pique the interest of a journalist or publications enough so they print your company’s news. This means free advertising as well as brand name exposure. These short releases,...
So you own a small or medium sized business and you understand the importance of being a presence on social media. In fact, you have created business pages on the top social media platforms like Facebook, Twitter, Instagram, and LinkedIn. Maybe you even have joined industry specific platforms like Houzz or Doximity. But how do you know exactly how well your...
No matter what size your business is there are bound to be conflict between employees. Everyone comes to the table with different experiences, beliefs and expectations. Your job as a business leader is to find a way to cultivate and enjoy those differences without having to manage conflicts constantly between team members. It is pretty much inevitable that conflict will...
As business leaders or human resource managers, documenting employee performance is critical for the health and development of successful companies. Why is it so important to document, document, document? And how should this be done? Read on to find out the reasons why businesses should follow good documentation strategies as well as what some of those best practices look like....
Most of us feel like we could benefit from a few extra hours in every day. There just doesn’t seem like there is enough time to get it all done. This is especially true for business leaders who try to juggle it all. There are, however, solutions to using time more efficiently that will make getting it all done possible. Managing time...
Small and medium sized businesses that are just starting out or even those who are several years into development usually start looking for was to increase sales and grow the market they currently have. Increasing sales can mean many things such as: increasing foot traffic to an actual brick and mortar shop, increasing online sales for ecommerce businesses , optimize conversions...
Being a presence on social media is pretty much a given for businesses in todays fast-paced digital economy. But what social media platforms and how do you make the most of the social media that you do use? Well, if you are a professional who wants to connect with other professionals, you will want to get your company, brand and...
