Not all of us can be Google, which prides itself on a unique and happy employee culture. In some ways, Google Headquarters looks more like an adult playground than a corporate office. In fact, there are people employed at Google whose sole purpose is to create a happy and positive employee culture. How about that? Ok, so not all of...
As a small or medium-sized business, you know the power of getting your name out there whether it is on social media, in the news, or by word-of-mouth. Whatever the method, your business’s name being mentioned or your brand being shown can help boost sales and make your brand awareness skyrocket. Unfortunately, many small businesses, and even some medium-sized businesses,...
Yes, everyone is doing it! Social media is a beast and if you haven’t gotten on board yet, then you may not even know where to begin. What channels should you choose? How often should you post? How can you know if your campaign is successful? Let’s take a closer look at how to get started on a social media...
Do you make presentations to clients often or meet face-to-face with consumers? How effective do you feel your presentations are? Even if you have worked in your field for years, and know your service/product well, you may still need to sharpen your communication skills. Here are a few ways to can hone those skills while still sounding natural and genuine. ...
How is the traffic on your website doing? Do you have visitors often? What’s your conversion rate? Looking for ways to draw more people to your site and get more traction with SEO? Maybe you should consider adding some video to your site. Video is quickly becoming a fantastic inbound marketing tool for websites. Viewers are consuming video content more...
We live in a time where more and more consumers are shopping around for the best prices and they expect exceptional customer service or they can easily take their business elsewhere. Add to this the fact that many consumers are shopping with their mobile devices at anytime, anywhere, and it means that ecommerce is at a critical crossroads. Let’s look...
How familiar with your product or services are consumers? Do they recognize a tagline, a color palette, or a logo that is associated with your brand? Brand awareness is critically important because it helps your company stand out from the others in your field. Take for example the products Kleenex or Bandaids. We all know I am referring to tissues...
Social media feels like it is everywhere! Depending upon your age, field of work, and lifestyle, you may be on Facebook, Instagram, LinkedIn, SnapChat, Twitter, or Pinterest. It’s hard to keep up with all of the posts, pins, tweets, and snaps! The good news is that you really don’t need to be everywhere, but you do need to be somewhere....
Is your company a revolving door of employees coming and going endlessly? In today’s business world, young workers have a reputation for moving from job to job looking for the next big break. Unfortunately, that means that business loyalty is not as it once was. How, then, do business leaders deal with this issue and retain the top talent that...
We have all heard the old cliche that, “it’s lonely at the top.” It really is an accurate portrayal of life for most CEOs. Not only can executive officer feel lonely in their specific business, but they may also be in need of peer relationships that bring with it sharing of business acumen, professional experience, and insights that can help...
