Low Budget Marketing Tips for Business Owners

Are you planning to market your business but aren’t looking to overspend on outreach? As an owner, you can find many opportunities to market your business at little or no cost to you.  

Develop an Email Marketing Plan

Email marketing can be a great way to get new visitors to engage with your business and maintain relationships with your existing customers. It is one of the most reliable ways to achieve a strong return on your marketing investment. If you can be creative with your subject lines and include exciting content that entices readers to look at your products or services, you’ll bring more potential customers in at a low cost. It is recommended that you put offers within your email, and track your performance using A/B testing so you can determine what copy and deals resonate best with your audience. 

Apply for Business Awards

When your business earns an award, it can boost credibility and offer more brand exposure showing potential customers that you have many things to offer. This, as a result, can increase your sales. Different kinds of awards can range from Small Business of the Year, Small Business Person of the Year, Fastest Growing Company, and many more. 

Once you have a business award you can do the following to promote it:

• Add the award to your website
• Share it on your social media
• Send emails to your customers announcing your award
• Call out your award in display ads and PPC copy
• Create a video highlighting your award  

Try Out Local SEO

It is in your best interest as a business owner to have a good relationship with Google’s algorithm. To maintain a positive relationship, make sure you are doing local SEO for your business’s website. Google awards content that is accurate, high-quality, and relevant for search queries. 

Here are a couple of local SEO tips to improve your ranking on Google:

• Add location-based keywords to titles, headings, and body content of main website pages
• Get listed in online directories 
• Publish pages or blog posts specific to the neighborhoods you serve 

Post Rich Content 

Content is a valuable resource for gaining more traction for your business’s website. Small businesses often use blogging to drive traffic to their website, increase user engagement, and improve their overall online visibility. Plus, creating content is a free way to promote your business. 

Content can be created by publishing weekly or monthly blogs or recycling and repurposing content you already have. Good content will educate your audience in a simple way, offering solutions to the needs or wants of potential customers. There is no need for complex and fancy jargon. Write like you are speaking face-to-face with your customers. 

Attend Free Industry/Networking Events

What better way to market your business at a low cost than to attend industry/networking events? At these various events, you will meet like-minded business leaders who are looking for ways to improve and expand their organization. Networking can help you expand your brand awareness and help you develop skills in different strategies from sales, to social media, advertising, and other ways of promotion. 

There are many opportunities to market your business in a budget-friendly way. If you’re interested in more tips for managing your budget as a small business owner, attend Enterprise’s Start Up Tuesday workshop “Managing Your Financials” on Tuesday, November, 12 from 8:30 am to 10 am.  

Categorised in: Email Marketing, Marketing