Instagram for Business

January 19, 2017 9:39 am

Is your company active on social media? Social media platforms like Facebook, Twitter, LinkedIn and Instagram are quickly becoming not just a place to chat with friends and find out the latest gossip, but to do some serious marketing for business. Unfortunately, the growing number of social media platforms and the millions and millions of posts daily can be more than just a little bit overwhelming for businesses to keep up with. Take, for example, Instagram – every second there are 2,100 new posts on Instagram bringing an average of 180 million uploads each day. Businesses need to get beyond the overwhelming aspect of posts, likes  and views and on to how this rate of content creation spells nothing but opportunity for businesses.

Today we are looking at the benefits of Instagram for your business. Yes there are other social media platforms out there but this highly visual platform could be just the thing your business needs.

Why Choose Instagram as a Social Media Platform? 

  • Instagram is a highly engaged global community with more than 500M active accounts.

  • Instagram is capturing the most sought after audience on the planet – millennials who are 18-24-years-old and earn $50,000 to $74,000. This demographic uses Instagram as their favorite social media platform over those of the same age earning $25,000 – $49,000 annually.

  • Instagram users aren’t just browsing through the endless content; they’re using it to discover new products and brands. In fact, 47 percent of Instagram users rank the platform in their top 10 channels used for product discovery.

  • Additionally, 45.6 percent of Instagram users are more likely to remember a brand marketing themselves on the social network over television commercials and other traditional media.

  • People go to Instagram for visual inspiration and the simple design allows captivating visuals to take center stage.

  • Instagram can give viewers a behind-the-scenes look at your company. When you share some photos that offer a behind the scenes look at your business, it can go a long way towards building a sense of rapport and familiarity between your work and those you are offering it to.

  • Advertising on Instagram has the power to move people — inspiring them to see a business differently or take action.

If you want to get your business started on Instagram read more on Instagram’s business page. 

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