Mike is the CEO and Owner of Sperling Interactive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.
Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.
Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.
Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.
3 million blogs are published monthly (Source: Spokal) 81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer) 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source: HubSpot) B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView) Once you write 21-54 blog...
Looking for ways to stay organized in your business? Many companies use document management tools, password tools, and financial tracking apps to stay orderly. If you need a way to manage content such as your business blogs, publications, and social media postings, an editorial calendar may be the right choice. An editorial calendar is an excellent place to brainstorm, track...
The term blog, meaning web log or also known as an e-journal, was not even coined until the late 1990’s when individuals would keep running diaries of their day online whether it was business or otherwise. These were fairly obscure and mostly only read by the authors themselves. From those humble beginnings blogging has evolved into a massive marketing strategy...
According to the latest research on small businesses, 145,000 new businesses start up each year in this country and more than 50% of those disappear with in the course of five years. (Source: Small Business Administration) What causes these businesses to fail at such an alarming rate? There are a number of critical reasons why small businesses fail, including: poor...
April 2015 – A drone lands in Washington D.C. after violating restricted airspace. December 2013 – Amazon founder Jeff Bezos created a buzz throughout the tech world when he introduced the idea of using drones to deliver goods to online shoppers. Revolutionizing Business Operations with Drones You may have heard of drones recently in the news whether it is in...
Remember the “good ole days” when businesses used a Rolodex, paper files and index cards? It really wasn’t all that long ago that those methods were used to store customer information and organize contacts. Now we have CRMs or Customer Relationship Management. What is this and what are the more popular CRM systems? What is CRM? Customer relationship management (CRM)...
Not too long ago, if a customer had a problem with a company, product or service, they only had a couple of options- call or write the owner/manager to discuss the problem. In today’s technologically advanced world where a customer can easily pick up their smartphone and instantaneously access an online review site(for thousands if not millions to see), it...
How many emails do you get a day, a week, a month? According to The Radicati Group, a technology research firm out of California, the average individual receives about 100 email messages every day! That is a lot of information to get through and a large chunk of it is graymail or spam mail. So how does your company compete...
Steve Jobs and Bill Gates revolutionized the cyber world. Oprah Winfrey changed how we view television. Henry Ford redefined the 20th Century with the mass production of automobiles. These entrepreneurs, like most, brought their talent and passion into their business. Business entrepreneurs are great achievers who have the courage, determination and belief in themselves to pursue a dream even...
Prospects. Leads. Future customers. It doesn’t matter the the terminology you use, it is what all marketing teams are after. There are thousands, if not millions, of leads out there waiting to be found. It is finding the right leads that turn into customers that is the tricky part. Identifying, nurturing and converting those leads into long-term, loyal clients takes...
