Become a Member

What is Rebranding?

 

For many of us in the business world, we understand what branding means and how it works to help consumers recognize and understand a product or service. Rebranding is something that many marketing agents are weary of and may be nervous to start fresh, so let’s look at what rebranding is and what the common steps are to do this.

Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer’s perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer’s needs.

If your company is getting lost in the busy internet world of marketing, you may want to consider rebranding your company name or product. To do this you will want to consider the following suggestions.

  • Obtain Customer Feedback – Talk to your customers through questionnaires either online or in person, and ask what they would like to see from your company. Find out what your clients feel, think and want from your company. These suggestions can help you set a course to branding success. Be sure to find out what is NOT working for your customers as well.
  • Gather Employee Feedback – Your employees are a vital part of your company. They will have important feedback about how to improve your company and your overall brand name.
  • Start promoting your New Brand – Use any new channels whether social media or traditional methods to start getting the new branding out there. If you want to transition from an older branding strategy you may want to spend a little bit more on your advertising for a month or two.
  • Be Consistent – Keep branding your service or product consistently. According to Open Forum, “Once you have established who and what you want to be, do not change it except for tweaks and slight adjustments. It takes 10 to 12 ‘touches’ for a customer to even notice you.”

 

About Mike Sperling

Mike Sperling Bio Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.