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Enterprise Center at Salem State University

121 Loring Ave
Salem, MA 01970 United States
978-542-7528 http://enterprisectr.org

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September 2017

HOW TO COMMUNICATE WITH YOUR CUSTOMERS

September 26 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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picture of people arm in arm looking at hand drawn illustrations on a white wall.

Learn how to craft your message to relate to different customer types. This session will give you tools to help define the personalities of your customers and then write messaging that appeals specifically to them. Register Here Speaker: John King, President, Headway Strategy Consulting Co-sponsored by MA Small Business Development Center

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How to Write an Effective Business Plan

September 27 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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To position your company for success, you must have an effective Business Plan.  This workshop will teach you why it's critical, as well as how to write and monitor your Business Plan to achieve success. Register Here Bruce Share, Managing Director and Cash Flow SolutionstTM, Share Business Growth Strategies LLC

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Business Management Skills Certificate Program – Part II (5 Sessions)

September 29 @ 9:00 am - 3:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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$850.00

 Business Management Skills - Part II Fridays, September 29, October 27, October 6 & 13, and November 10 The Enterprise Center at Salem State University This certificate program consists of four modules that will give you the concepts and principles you need to hone your business knowledge and help you implement effective practices in the business world.  This program will provide valuable skills to transition employees into new management positions, and help them build a foundation for success. Managers and…

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October 2017

Start-up Tuesdays: WHAT YOU NEED TO KNOW ABOUT STARTING A PRODUCT OR SERVICE COMPANY

October 3 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Thinking of starting a service or product company? What customer need will you provide? What is the competitive landscape? What resources are required? This workshop addresses important pre-launch questions you need to ask. Speaker: Walter J. Manninen, SBDC Senior Business Advisor and Financial Analyst Co-sponsored by MA Small Business Development Center Co-sponsored by the North Shore Alliance for Economic Development Register Here

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PODCASTS & VIDEOS FOR YOUR BUSINESS

October 5 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Connect with prospects and customers in your own branded audio podcasts and YouTube videos. Learn do-it-yourself tools, create an actual podcast and learn how to spread the word with social media. | FREE Speaker: Guy Clinch, Principal, Guy Clinch Consulting Co-sponsored by MA Small Business Development Center Register Here

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Practical Project Management (2 Full Days)

October 6 @ 9:00 am - 3:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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$250.00

Practical Project Management (This class is also part of the Business Management Skills Certificate Program - Part II) Fridays, October 6 & 13, 2017 9:00 am - 3:30 pm The Enterprise Center at Salem State University Successfully managing a project requires effective planning and adherence to the industry's best practices in every step of the process. By understanding the fundamentals of project management, you will be better prepared to initiate a project in your organization and position it for success.…

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Sales Training Basics

October 6 @ 9:00 am - 3:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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$250.00

Sales Training Basics (This class is also part of the Sales management Skills Certificate Program) Friday, October 6, 2017 9:00 am - 3:30 pm The Enterprise Center at Salem State University In this program, you'll explore the psychology of selling, questioning techniques, closing a sale, telephone selling, and more. Through a series of lively exercises and case study’s, you'll learn techniques of selling and the importance of a positive attitude and self-image. Topics Include: Voluntary Contract Part 1: Attitude and…

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CLOUD COMPUTING USING QUICKBOOKS ONLINE™

October 12 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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QuickBooks Online™ is an important new option for business owners. Learn how this use of  cloud computing can save time, money and frustration by providing 24/7 accounting access from any location. | FREE Speaker: Maryann Blatsos, President, Blatsos CFO Solutions, LLC Co-sponsored by MA Small Business Development Center Register Here

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HISPANIC & MULTI-CULTURAL MARKETS—UNDERSTANDING, REACHING AND SERVING

October 17 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Understanding consumer behavior, cultural traits, and beliefs is critical to your success in entering or expanding your business to Hispanic and multicultural markets. Learn strategies to establish rapport and build solid business relationships.| FREE Speaker: Eduardo Crespo, CEO, Hispanic Market Solution Co-sponsored by MA Small Business Development Center Co-sponsored by the North Shore Alliance for Economic Development Register Here

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SEARCH ENGINE RESULTS: THE BEST MEASURE?

October 19 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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How should you look at search engine results? Learn how the role of search engines is changing, some data-driven paths to profitable, sustainable results; and trends that could seriously impact entrepreneurial futures. Speaker: Ed Alexander, Chief Digital Marketer, Fan Foundry Co-sponsored by MA Small Business Development Center Register Here

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Leading and Developing Millennials in the New World of Work

October 20 @ 9:00 am - 3:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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$250.00

Leading and Developing Millennials in the New World of Work NEW DATE:  Friday, October 20, 2017 9:00 am - 1:00 pm (Working Lunch Included) The Enterprise Center at Salem State University Today's work environment is unlike any we have seen - technology driven, flexible, fast-paced. Millennial employees think and act differently from older workers as well.  learn the managerial skills you need to lead and motivate employees ages 18-38, from hiring and setting expectations to retaining them for more than…

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Managing Conflict

October 20 @ 9:00 am - 3:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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$250.00

MANAGING CONFLICT (This class is also part of the Business Management Skills Certificate - Part I Friday, October 20, 2017 9:00 am - 3:30 pm The Enterprise Center at Salem State University This course will assist you in understanding and implementing strategies that will help to manage conflict effectively. On successful completion of this course, students will be able to: develop skills to assess a conflict situation and monitor their reaction to the conflict; utilize effective communication techniques to manage…

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EXIT STRATEGIES FOR YOUR BUSINESS

October 24 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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What are the exit options for your business? Join us to learn how to create a six-step exit strategy in today’s business marketplace, how to minimize taxes and advisory fees and “lessons learned.”  Open to current CEO group members only. Speaker: Jane Johnson, CPA, CM&AA, CBEC, President, Business Transition Academy,Inc. Co-sponsored by MA Small Business Development Center Register Here

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November 2017

INSTANT TIPS TO IMPROVE YOUR WEBSITE

November 2 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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As soon as a new website is completed, it’s already starting to get out of date! Join us and learn some simple tips and suggestions to ensure your website continues to improve over time. | FREE Speaker: Donato Dandreo, President, Compete Now Co-sponsored by MA Small Business Development Center Register Here

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Small Business Clinics

November 8 @ 10:00 am - 1:00 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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The Massachusetts Office of Business Development, North Shore Alliance for Economic Development, and the Enterprise Center invite you to meet one-on-one with a select group of state leaders to discuss your specific business needs and the state-provided resources available to you. Go to enterprisectr.org for details on these organizations and speakers. Meetings take place at the Enterprise Center. To schedule an appointment, call Terry Brancato at (978) 542-2505. Maria Nigro Di Stefano, Northeast Regional Director, Massachusetts Office of Business Development will…

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LEADING FROM THE FRONT

November 9 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Learn how leadership techniques from the U.S. Military can help you build more effective teams and create greater success for your business | FREE Speaker: Ed Brzychcy, Veteran Business Owner Co-sponsored by MA Small Business Development Center and the North Shore Alliance for Economic Development Register Here

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Start-up Tuesdays: PRICING YOUR PRODUCTS AND SERVICES

November 14 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Learn about pricing concepts, the role of pricing in a company’s strategy and an easy four-step process to determine your pricing based on costs, customer goals, trends and competition. Speaker: Bruce Share, Managing Director and Cash Flow Solutionist™, Share Business Growth Strategies LLC. Sponsored by Massachusetts Small Business Development Center Co-sponsored by the North Shore Alliance for Economic Development Register Here

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Organizational Communication Skills for Leaders

November 17 @ 9:00 am - 3:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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$250.00

ORGANIZATIONAL COMMUNICATION SKILLS FOR LEADERS (This class is also part of the Business Management Skills Certificate Program - Part I) Friday, November 17, 2017 9:00 am - 3:30 pm The Enterprise Center This program was designed to familiarize you with the art of communicating.  You will earn to understand the importance of interpersonal skills in becoming a leader, be able to convey believability by keeping verbal, vocal, and visual communications consistent, practice the nine behavioral skills of interpersonal communication, and…

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AVOIDING COMMON HR TRAPS

November 28 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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human resources

Is it time to formalize your HR programs? Learn some of the most common pitfalls in HR, how to stay in legal compliance and how to effectively manage your most important asset, your people. Speaker: Nancy Saperstone, Senior HR Business Partner, Insight Performance Co-sponsored by MA Small Business Development Center Register Here

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Exclusive Breakfast for CEO Group Members: TALENT ACQUISITION

November 29 @ 7:30 am - 9:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Recruiting and maintaining staff in this employee-driven economy can be difficult. Don’t miss this discussion of how to make better hiring choices, manage performance when understaffed, and stay abreast of legal changes that impact recruiting. Speaker: Laurie LaBrie, SPHR, SHRM-SCP, Integrated Human Resources, Inc. (Open only to CEO Group Members) If you are interested in joining one of the CEO groups, please contact Noreen Hazelton by mail at nhazelton@enterprisectr.org or by phone at 978-542-2505.  You may also fill out the attached…

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December 2017

STRATEGY & YOU

December 5 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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You’re the key to everything in your business. Take a step back and make a plan for 2018. It’s about taking a moment to pause to design your strategy for the new year. This hands-on workshop will help you develop the best ways to achieve those results. | FREE Speaker: Kim E. Woods, Intuitive Strategist, Kaleidoscope Enterprises Corporation Co-sponsored by MA Small Business Development Center and the North Shore Alliance for Economic Development Register Here

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PROTECTING YOUR CLIENTS’ “PII” (PERSONALLY IDENTIFIABLE INFORMATION)

December 12 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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If you have customers, you probably have personally identifiable information (PII) in your computer systems. Learn how to ensure your computers, network and emails keep this information secure. | FREE Speaker: Paul Parisi, President and Founder, SaviorLabs Co-sponsored by MA Small Business Development Center Register Here

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20+ WAYS TO PROMOTE YOUR BUSINESS…EVEN WITHOUT A PR BUDGET

December 14 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Discover innovative ways you can use free PR, social media and publicity tools to build your business, gain visibility, credibility and leadership position. Market your brand and get results… without breaking the bank! | FREE Speaker: Robin Samora, Small Business Marketing and PR Consultant Sponsored by MA Small Business Development Center Register Here

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Time Management (Half-Day, Choose Morning or Afternoon Session) Copy

December 15 @ 9:00 am - 4:00 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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$100.00

TIME MANAGEMENT (This class is also part of the Business Management Skills Certificate Program - Part I) Friday, December 15, 2017 Morning Session: 9:00 am - 12:00 pm or Afternoon Session: 1:00 pm - 4:00 pm The Enterprise Center at Salem State University Time is a form of currency, and TIME IS MONEY!  In this half-day session (am or pm session) you will acquire day-to-day time-management tools that will help you more effectively use your time so you can direct…

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