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Enterprise Center at Salem State University

121 Loring Ave
Salem, MA 01970 United States
978-542-7528 http://enterprisectr.org

January 2020

THE DO’S AND DON’TS OF EFFECTIVE INTERVIEWING AND HIRING

January 23, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Learn the skills needed to effectively interview and select candidates for employment and promotion.     Speaker:  Judy Kalisker, Principal, Compliance Plus, LLC

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PAID FAMILY MEDICAL LEAVE PROGRAM – A “HOW TO” GUIDE

January 28, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Be ready for the deadline in 2021, when employees are able to apply for benefits.  Learn how PFML differs from FMLA and what your business needs to do to meet its responsibilities under the law. Speaker:  William Alpine, Director and Mary B. Tibma, Manager, Customer Engagement and Experience, Department of Family and Medical Leave, Executive Office of Labor and Workforce Development

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Leadership Mastermind

January 29, 2020 @ 9:00 am - 3:30 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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$2200.00

Register Now The Purpose-Driven Leadership Development Program provides a unique opportunity for millennial or millennial-minded leaders to explore a different paradigm for their leadership role - an awakened and soul-centered approach to leadership. This program combines the practical with more spiritual and humanistic approaches to leading and inspiring others to optimal performance and impact. It provides an overview of essential skills, beliefs, and characteristics for leading others in our new world of work.  This program responds to the call to action stated in…

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EMAIL MARKETING: 3 VITAL ASPECTS TO SUCCEED AND REALIZE ROI

January 30, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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An impactful email marketing strategy can be complex - it’s more than just a monthly newsletter. Learn 3 critical email types you can send now to grow your business. Leave with tips for improving your ROI. Speaker:  Kaitlyn Merola, Founder & CEO, Möve Marketing

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Introduction to Supervision

January 31, 2020 @ 8:30 am - 3:00 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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$110.00

REGISTER NOW The workplace of the 21st century demands employees have an ever-widening skill set to manage today's multi-faceted and complex business environment. Strong leaders are needed to take initiative, think strategically, empower others and set and carry out a vision. The supervisor, in particular, plays a key role in the success of any organization. We will explore and define many of the competencies required of those who serve in the role of supervisor. This workshop is for both current…

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February 2020

UNDERSTANDING YOUR BUSINESS FINANCIALS

February 4, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Too many businesses do not understand the importance of cash flow and how it impacts their operations. Learn how much money a business must have to launch itself, sustain itself and grow.   Speaker: Charles Smith, Senior Vice President – SBA Specialist, Eastern Bank Co-sponsored by the North Shore Alliance for Economic Development

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PRESENT LIKE THE PROS

February 6, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Presentation skills are critical for influencing, selling, and connecting with others. This workshop will help you “engage the room” when you speak by providing techniques to project confidence, tell stories and make your meetings memorable. Speaker: Stacey Shipman, Principal, Engage the Room

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SUCCESSFULLY GROWING YOUR BUSINESS TO THE NEXT LEVEL

February 11, 2020
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Are you ready to take your business to the next level? Learn the different considerations needed to development the strategies and solutions that will help you achieve the business growth that you are looking for. Speaker: John King, President, Headway Strategy Consulting

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TAME YOUR INNER CRITIC AND MOVE YOUR BUSINESS FORWARD

February 13, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Studies show our inner critic can hold us back from achieving our goals.  Learn how to manage your negative inner voice so that your business can prosper.   Speaker:  Amy Tate Berenson, Owner, Compass Coaching

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SIMPLE TIPS TO IMPROVE YOUR WEBSITE

February 27, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Your website could be costing your business thousands of dollars if it’s not attracting leads. By updating the design of your website, you can produce more leads and better track results. Learn some simple tips and suggestions to make your website work more effectively for you. Speaker: Donato Dandreo, President, Compete Now

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Innovative Marketing Ideas

February 28, 2020 @ 8:30 am - 3:00 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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$110.00

Register Now The marketing mix is also called the 4 Ps of marketing. The 4 Ps are product, price, place, and promotion. Marketers use these tools to attract and satisfy their customer base. Each element of the marketing mix is linked to the others, and they all need to be carefully integrated and coordinated to be effective. If the marketing mix is handled correctly, it will satisfy the target audience and create support for the brand. Market funnels are traditional…

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March 2020

CREATE YOUR WEBSITE – 3 PAGES YOU NEED TO PUBLISH WITH CONFIDENCE

March 5, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Creating your website can feel like a daunting task. Learn best practices for creating your content and launching your site.  You will receive a complimentary Constant Contact Web Builder account where you can build and host your site. Speaker:  Cori DiDonato, Founder and Owner, Silver Tiger Consulting

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Best Practices for Harassment and Discrimination Investigations for the Workplace in the #MeToo Era

March 6, 2020 @ 9:00 am - 1:00 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States

Register Now Workplace Discrimination and Misconduct -  Employer Responsibilities and Liabilities  While over a year has passed since the start of the #MeToo movement, the conversation continues regarding how employers must address workplace misconduct.  Some of this conduct may include sexual harassment or interactions that impact genders or other nationalities.  Employers must understand how to promptly and effectively deal with issues that involve federal and state harassment, discrimination laws and other related misconduct. Maureen Pomeroy, an employment attorney with over…

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HOW TO CREATE AN EFFECTIVE MARKETING PLAN

March 10, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Marketing is a broad – and critical – aspect of your business. Learn the steps you can take to prioritize and implement all of the strategic elements of a great marketing plan. Speakers:  David Kovner, Principal and Art Sesnovich, Principal, Bulldog Communications Co-sponsored by the North Shore Alliance for Economic Development

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TAKE YOUR MARKETING TO THE NEXT LEVEL WITH INSTAGRAM 2.0

March 12, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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This workshop is recommended for business owners who have existing Instagram accounts and are familiar with the platform. Learn how to create a winning Instagram strategy by optimizing your profile, content, & engagement to entice your target audiences. Speaker: Alanna Nardella Frost, Creative Director, Panic2Euphoria Consulting

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ONLINE ADVERTISING & TRACKING RESULTS

March 17, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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With so many on-line advertising options available, deciding where to concentrate your efforts can be difficult.  Learn the different platforms and develop a strategy using certain methods to track success and validate your decisions. Speaker:  Mike Sperling, Founder and CEO, Sperling Interactive

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GETTING YOUR BUSINESS INTO THE NEWS

March 18, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Learn to use your trusted, local news source for all of your marketing needs, both free and paid. Reaching your targeted audience has never been easier with the numerous options available from print, magazine and digital media. Speaker: Karen Andreas, Regional Publisher, North of Boston Media Group

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NEW STRATEGIES IN CONTENT MARKETING AND SEO

March 19, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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What used to work in Content Marketing and SEO a few years ago, won’t work today. Learn new tools, strategies and 12 action steps that will up your game and help increase your revenues.     Speaker: John McDougall, President and CEO, McDougal Interactive  

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HOW TO USE WORDS TO BUILD BRAND AND DEMAND

March 24, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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Learn how to write marketing copy that is powerful and persuasive — whether you’re creating ads, email, social media, direct mail, a website, or more — including quick tips, valuable tools, and lots of real-world examples.       Speaker: Alex MacAaron, Creative Director & Queen B, B Direct Marketing Communications

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CONNECTING YOUR BUSINESS TO THE COMMONWEALTH

March 25, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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  This FREE workshop is designed for businesses that are interested in learning how to do business with the State. The workshop will provide participants with information about:     The bidding process and where to find bidding opportunities The basics of COMMBUYS, the Commonwealth’s online Market Center How to market to public entities (including state and local agencies) The Small Business Purchasing Program and SDO Certification Moderator: Maria DiStefano, Northeast Regional director, MA Office of Business Development Speaker: Erin…

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Interviewing Skills for the Job Candidate

March 27, 2020 @ 8:30 am - 3:00 pm
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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$110.00

Register Now For most people, interviewing for a new job or a promotion brings on feelings of stress - maybe even panic. Most job applicants struggle with nerves before an interview. The best tactic to reduce frayed nerves is preparation; this course provides the learner with effective interview skills and strategies that prepare the candidate and increase interviewing confidence. Learning Outcomes At the completion of this course you will be able to:        Understand the purpose of an interview and…

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