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Upping Your Communication Skills 

Do you make presentations to clients often or meet face-to-face with consumers? How effective do you feel your presentations are? Even if you have worked in your field for years, and know your service/product well, you may still need to sharpen your communication skills. Here are a few ways to can hone those skills while still sounding natural and genuine. 

Learn the Basics of Nonverbal Communication 

Some studies show that communication is only 7% verbal and 93% non-verbal. That means that what you are saying is such a small fraction of what your audience is getting from you. They are, however, paying close attention to your body language and vocal variety. That means that the majority of what you say is communicated not through words, but through physical cues. To garner full attention many body language experts suggest making eye contact as much as possible with your audience, having good posture, not slouching, making your voice larger than normal, not crossing your arms, and moving around the space if you are talking to a large group. 

 

Don’t Go Overboard on Visuals 

Sure, having a visual aid can help you stay on message and focus the audience’s attention. However, do not wholly rely on visual aids, like PowerPoint, to get your message across. There really is nothing worse than having a presenter read from the slides. Not only is that boring but it is degrading to the viewers. Instead integrate storytelling into your presentation. Your audience is more likely to remember the story than the slides. If you really want to hook the group, ask them to be a part of the discussion or to relay their own stories about the topic. Once they have made a personal connection, they will be dialed in to your presentation. 

Master Your Timing 

Understand the attention span and needs of your audience. Not all people who have come to a presentation have an hour to listen to you. Remember that Lincoln’s Gettysburg Address was 286 words, about two minutes long. Realize that timing is everything. If you can simplify your message, do so. Short and sweet can sometimes help an audience remember what you said. 

Check out our calendar of speakers every month, we often have workshops on improving your communication skills or honing presentations. 

 

About Mike Sperling

Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.