Business
Happens
Here.

Established in the heart of educational growth, the Enterprise Center at Salem State University welcomes entrepreneurs, business owners and professionals of all ages and experience levels to come in and learn something new.

Welcome

The Enterprise Center is an entrepreneurial hub that offers business owners office space, education, and access and connections to small business resources. Serving entrepreneurs on the North Shore and beyond, we invite you to be part of our community. We’re here to help you and your business start, grow and succeed!

Home Away From Home

Whether you’re ready to move out of your home office or looking for an office building that provides a built in entrepreneurial community, business resources and professional growth opportunities – The Enterprise Center is the place for you.

Our single story, 53,000 square foot building is located on a vibrant and beautiful university campus. We currently have office spaces for one or two individuals or larger spaces with individual offices for you and your employees.

Upcoming Programs

Tue, Mar. 19, 2024 - 8:30am - 10:00am

In this workshop, attendees will get ideas on how they can most productively appeal to people who could become their best customers. Position your business as a unique experience that will be valued by regular customers who can turn into your…


(WEBINAR) Massachusetts Health Connector for Business – health coverage options for small employers Small businesses that need to offer affordable, quality health insurance to employees can learn about cost-effective options from the Massachusetts Health Connector for Business. During this session,…


In this comprehensive attorney-led webinar, we tackle the basics of the different business entity choices available to your small business. Whether you're an aspiring entrepreneur, a seasoned business owner, or a professional navigating the corporate landscape, understanding the various types…


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Small Business Story

Listen to how Jessica Moody, owner of Moody’s Home & Gifts in Salem, Massachusetts discovered the Enterprise Center and took advantage of our many resources to improve and grow her business. Her participation and experience in our Business Plan Program & Competition, Workshops and CEO Groups directly impacted her success.

Watch More Stories
Address

121 Loring Ave Salem, MA 01970

Phone

978-542-7528

Fax

978-542-7061

For Parking

Parking for Enterprise Center events requires an Enterprise Center Parking Pass. Parking spots are located around the “Main Entrance” perimeter of the building and marked by “Parking for Enterprise Center tenants and guests” signs. All other spaces are student parking spaces and can result in a Salem State University Police Parking ticket. If you need a Parking Pass please call (978) 542-7528.

The global economy will remain uncertain as we continue through 2024. For instance, the International Monetary Fund predicts a slight decline in global growth from 3% to 2.9%. While inflation rates are declining, they are set to stay at the 2% target. This could cause a lot of problems for businesses, and ones that are just starting. 

Don’t panic! There are several ways to prepare for economic uncertainties in this climate

Embrace Technology

Technology advancements like AI are taking the world by storm. This dynamic marketing tool can help you create an engaging marketing strategy that will help you stand out. Implementing tools to help with search engine strategies or adding Chatbots to communicate with customers are just a couple of ways that AI is helping small business companies with laborious work. 

On the other hand, AI removes the human touch of certain practices. While productivity is heightened, customers may dislike the use of technology to get the work done. It can be beneficial to balance the two, using AI in some instances and not in others. Don’t try to avoid AI, because it’s here to stay.

If you’re curious about the role of AI in marketing your business, attend our workshop, “AI Essentials for Small Businesses,” hosted by Pamela Pearson and Gail Zona on March 12.

red and black blog title graphic "How AI Can Help"

Understand How Inflation Will Affect You

Inflation has brought rising costs, product shortages, and some businesses to shut down. To help combat this hit on small businesses, the IRS created The Inflation Reduction Act in 2022, allowing businesses to write off about $1,220,000 in qualified asset additions in their first year. 

Persistent inflation may come to a head in 2024, however, 75% of small business owners feel optimistic about their financial trajectory in 2024. To get ahead of upcoming issues regarding inflation, it’s important to keep talented employees and maintain your current prices. This way, you won’t lose valuable employees and customers for your business.

Keep the Focus on the Customers

You know the saying “The customer’s always right.” Well in this climate, they are. Amidst the complexity of the economy, it’s important to assure your customers you’re there for them. You need them now more than ever. While other businesses might be skyrocketing prices to aid their issues with inflation, try to find ways around that option. 

You can reach out to your customers about what new services or goods they are looking for. This way, you’re exactly meeting their needs.

Stay Flexible

Your small business may have specific goals and visions for its future. Still, in this current climate, it’s normal for things to shift around. We recommend keeping your options and ideas open-minded, with a willingness to compromise. This will help boost morale amongst your employees while also showing customers that you care.

While it may feel alarming for your business to face economic uncertainty, it’s important to note that there are ways to combat it. Reach out to us with any lingering questions you have regarding how to make sure you’re set with your business. 


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