Succeeding in Business: Who is Your Audience?
Google search “marketing strategies” and you will find hundreds if not thousands of marketing tips, strategies, and ideas that could keep you reading for a lifetime. One thing you will find that all the sites have in common is a section on “getting to know your target audience.” Why? Because, fundamentally, every business owner should know their audience inside and out if they have any hope of succeeding in their field.
Knowing this, how exactly do you get to know your audience? What are some ways you can gather information about who is buying your product or using your services? Take a look at these methods that may help you connect with and retain loyal customers for years to come.
Do Market Research
Start getting to know the different demographics you want to target in your ads and marketing strategy by doing market research. A number of tools are available to help you here, some of which are free — like American FactFinder, which uses United States census information to help you find out key pieces of information about specific demographics.
Examine Your Competitors
Doing your research on the audience you hope to reach is important, but so is examining your competitors. Check out the social media, blogs, digital marketing, and print media of your closest competitors. Who are they targeting in their email lists? Who are they aiming to appeal to in their print and digital ads? Are they missing a group or do they have a group that you have forgotten? This extra layer of research can help you stay on track and know your audience compared to your competition.
Get to Know Your Consumers
If you have a storefront or visit clients often, get to know them personally. Find out what they like, and dislike about your products or services. Go the extra mile by trying to address their concerns. These personal insights may help you adjust your marketing to appeal to their needs or wants.
Monitor Reviews and Customer Feedback
The way to really get to know your audience is to listen to what they are saying on surveys, in reviews, and even to your face during interactions. Check out your company on Yelp, Google Reviews, and other online sites to know what clients think about your company. Adjust your marketing, products, and services accordingly.
Do you need help getting to know your audience? Check out our seminar called, “What is Your Business, and What Will It take to Succeed?” It is being offered on June 5 from 8:30 to 10:30 am. Check out our website for more details.