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Providing Exceptional Customer Service

There are so many facets to your business to maintain and nurture on a daily basis that it is sometimes overwhelming to figure out where improvements should be made. One area that can always be improved upon is customer service – the life and heart of your business.

Standing out in today’s competitive marketplace means putting exceptional customer service at the top of your list of “things to do.” No matter how great your product is or how talented and experienced your staff is, one of the things that customers are most likely to remember is the direct interaction they have with your company. Whether that interaction is positive or negative is all up to you and your front line employees. Here are some tips to delivering exceptional customer service to each and everyone of your clients and consumers.

1. Training, Training and more Training– While this may seem boring or tedious, the better your employees know their job, the product and the customer, the better they can handle issues that arise. The more an employee knows about the general workings of the office, who does what and common issues that arise, the better they can not only handle customer questions and complaints, but they will almost be able to anticipate them before they happen. In addition, the more breadth and depth of knowledge the employee has about the products/services your company offers, the more likely they will be able to answer questions and concerns without having to pass it off to a more knowledgeable member of your team. There is nothing worse than getting passed off with a statement of, “Sorry I can’t find the answer for you!”

2. Customer Service Skills – Inevitably there will be that customer. You know the one. They are angry, passive aggressive or frustrated. Dealing with this type of personality may seem Herculean, but with a little finesse and practice it can be done – and even have a positive outcome. Acknowledging the issue, using active listening and reflecting back on their feelings is a great strategy to diffuse a volatile situation.For example say,

  • That must have been very frustrating.
  • I would be upset too.
  • So this is what I understand the issue to be, right?
  • Let’s clear this up.

A little attentiveness, clear communication and a whole heap of patience will do wonders.

3. Online Follow Through – With so many avenues for customers to interact with your company, it is a good idea to regularly check social media pages and online reviews for customers who are less than pleased. Follow through with issues online and make sure you post how the problem was resolved. For example, if a customer complains via Facebook explain the resolution in a “reply post” and thank them for bringing it to your attention. This will show not only that you are active online but that you follow up on customers needs in every arena.

About Mike Sperling

Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.