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How to Promote your Business without a PR Department

If you’re a business owner, prospective or current, you may be asking how you can promote your business without a PR department. Promoting your business is essential to gaining new customers and keeping old ones coming back. Business promotion is two-fold. The first part is to actively let consumers know about your business, services, and/or products. Don’t rely on word-of-mouth, as it’s not reliable. Anyway, people are more inclined to talk about how bad a service or product was for them than they are to rave about how great it was. The second part is to set a budget. It doesn’t have to be an expensive business operation either. Here are a few low-cost/free ideas for effective business promotion:

  • Promote in Communications – Sure, you may have business cards with the name, address, and phone number of your company, but this isn’t enough. Your emails should have an automatic signature featuring the same information, and any physical paper documents you send out should have a letterhead with this information.
  • Vehicle-Turned-Billboard – During your commute to and from work, or even while just enjoying the open road, how many vehicles advertising businesses do you see? Probably quite a few. There’s a reason they’re so popular – because it’s an effective advertising tool! Think about it, it’s the best way to get people to actually look at your company and the products/services you provide. Vehicle wraps are the way to go in the advertising world.
  • Blogging and Social Media – Does your company have active and engaging social media accounts across various platforms? What about a regularly updated blog on your website? One of the most effective advertising schemes in our newfangled digital world is to be active on social media and keep current with blog posts. You should aim to post at least a couple times a week on social media across various platforms. For blogs, you should upload at least one post a week. You can even promote a new blog post within a social media post, with a link to your site’s blog.

There are many more ways to promote your business for little-to-no money at all. Some strategies may work better than others, so research effective methods for your area of business. And don’t forget to come to The Enterprise Center at Salem State University on December 14 for a special presentation by PR Consultant, Robin Samora, beginning at 8:30 am.

About Mike Sperling

Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.