The Business Plan Writing Program is intended for early stage/start-up or established businesses.

This 10 week Program includes a daytime Introductory Session (2 hours), five evening classes (2 1/2 hours) and five optional afternoon office hours sessions conducted by the Program’s instructor. All three program components will take place at the Enterprise Center at Salem State University.

Applications for the 2020 Business Plan Writing Program can be submitted online via the form below, or can be downloaded and then submitted via U.S. mail, dropped-off at the Enterprise Center or emailed to nhazelton@enterprisectr.org. Class size will be limited to ensure a productive learning experience.

Course Curriculum & Schedule

2020 Business Plan Writing Program

Thursday, April 2, 2020

8:30 – 10:30 AM
Session 0 – General 2-hour Introductory Session on how to write a business plan
Plus: introduction framework to define opportunity, concept and market
Homework to define opportunity, define concept, get data on market, competition

Thursday, April 9, 2020

6:00 – 8:30 PM
Session 1 – Opportunity & Business Strategy
Plus: introduction to go-to-market planning
Homework to define marketing mix, sales model, scaling

Thursday, April 23, 2020

6:00 – 8:30 PM 
Session 2 – Go-to-Market plan  
Plus: introduction to Organization & Operationalization
Homework to define team, skills & capacity needs, critical path planning

Thursday, May 7, 2020

6:00 – 8:30 PM
Session 3 – Organization & Operationalization  

Thursday, May 21, 2020

6:00 – 8:30 PM
Session 4 – Financial Planning & Modeling  
Plus: introduction to funding models, risk analysis
Homework to define funding abilities & desires, list risks

Thursday, June 4, 2020

6:00 – 8:30 PM
Week 10 – Session 5 – Wrap up – Funding, Risk analysis
Plus: Elevator Pitch closer!
Homework to finalize the plans & submit for October 14th deadline!


Online Application:

Business Plan Writing Program

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