Whether you use Powerpoint, Google Slides or another presentation software, having captivating and informative presentations for your clients can mean the difference between making the sale and losing a client. Add some creativity that will captivate your viewers with a clever presentation, images and content that will keep them listening from beginning to end.
- Be Well Versed – One thing that completely turns off an audience is having the presenter read directly from the slides. Know your topic well enough that you do not need to read every word but rather can talk freely and interact with the audience.
- Use Quality Photography – Sharp and custom photography can really make your presentation pop. Use images of your business when possible instead of stock photography. Make the images unique and interesting to look at.
- Choosing Slide Backgrounds – Many presenters go for flashy or eye catching backgrounds but others rely on solid backgrounds that make the content stand out. Either way you choose, make sure your colors are eye pleasing and that bullet points are easily readable in a font that matches the tone of the presentation.
- Be Clear – Make each slide clear and to the point. Use bullets but do not overwhelm your audience with too many points to consider on each slide. Instead break up major topics into smaller ones so that your audience can follow your train of thought.
- Use Humor – Your presentation has an ultimate goal for your company. Using humor to maintain the attention of the audience can help you get to that goal. If your audience is bored they may stop listening. Keep them laughing with personal anecdotes or common situations that your listeners can relate to will keep them on task.