LinkedIn for your Business
Facebook, Instagram, Twitter and LinkedIn are among the top social media platforms used by businesses. LinkedIn has a reputation as a business-oriented social network, used for professional networking, job-hunting, industry content and news. When people log on to LinkedIn there is a complete mindshift from the more casual sites, like Twitter and Facebook, to the more professional types of conversations that occur. Given that the demographics of LinkedIn include these types of professionals and people with advanced education and a median income of over $100,000, LinkedIn is the obvious choice for promoting your business. Let’s review how you can get started and use LinkedIn for engagement and promotion of your growing company.
- Company Page – While you may have a personal page on LinkedIn, a company page will help spread your brand awareness via your logo, company overview, testimonials, and links to your business website. This company page can share conversations about your field of business. These conversations can engage readers and give viewers a deeper insight into what your company is all about.
- Connect – One strategy that may seem obvious but is one of the best strategies on LinkedIn is to introduce yourself to others on LinkedIn. Start accepting invitations to others who add you. The more connections you have, the larger your expanded network grows, which helps create more opportunities in the long run.
- Targeted Groups – Join, be a part of, and lead targeted groups to spread word of your field of expertise and to capture your niche audience. LinkedIn groups are platforms for connecting with others in your field and starting relevant discussions. Under the Interests tab on the site, click Groups and you’ll see a list of recommended groups that fit your business.
- Content, Content, Content! – Aside from group discussions, another way to establish yourself as an expert in your field is to post content that gets people thinking. Good content can be highly targeted and should accomplish two goals. First, it should teach others how to solve a problem or how to do their job better and, then, establish you as a leader in your field.
- Personalize your Employees – Get as many of your employees as possible to create and complete their profiles on LinkedIn. These should include appropriate photos, relevant job history that includes a description of how they help your business, and professional connections.