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Improving Brand Awareness

How familiar with your product or services are consumers? Do they recognize a tagline, a color palette, or a logo that is associated with your brand? Brand awareness is critically important because it helps your company stand out from the others in your field.

Take for example the products Kleenex or Bandaids. We all know I am referring to tissues and bandages, right? There are plenty of other brands that create tissues and bandages but the brand names are so widely known that they are used interchangeably as the products themselves. That is exceptional brand awareness!

To what extent is your brand recognized by consumers? Do you want to improve that and don’t know where to start? Here are a few suggestions to get your brand out there and carve out a name for your business product or services.

Build Content on Your Website

We have all heard that “content is king,” so start by building content on your website. One of the fastest and easiest ways to do this is to start a blog. Posting even a few times a month can increase the amount of content on your site which increases your SEO, which starts the ball rolling. Make your content interactive and shareable in the form of quizzes, feedback, or calculators and you will boost your awareness in leaps and bounds.

Partnerships and Community Involvement

You have seen the sponsor names on the back of little league hats, or on the signs around town where local businesses take a financial role in community events. Be a part of that in order to get involved in your local community and to promote your brand as well. Partner with other companies to help provide a service or to improve a neighboring event. The networking connections will be priceless and the word of mouth marketing about your company will be excellent.

 

Be Present on Social Media

People who are on social media love to share videos, graphics, quotes, and interesting articles. Make sure your brand is represented with your own unique posts on Facebook, Twitter, Instagram or whatever channel your demographic indicates.

Connect with Industry Publications

Part of getting your brand out there is being known by people in your industry. Contact magazines, news sources, industry blogs, or other publications (online or offline) and see if they’ll publish your content or company news.

Connect with Consumers Via Newsletters and Email

Now we are not saying to overwhelm your client list with emails and newsletters just for the sake of sending them. Instead, send well planned emails or newsletters informing consumers of new products, services, promotions, or even content that is new to the people in your field. Consumers love to feel like they are getting the inside scoop and are gaining valuable information by reading your newsletters or emails. This will help mark you as a leader in your field and promote your brand.

Do you need help finding new and innovative ways to promote your brand. Enterprise Center often has workshops with industry leaders who can help. Check our calendar often as we are adding programs and workshops all the time.

 

About Mike Sperling

Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.