Importance of Dynamic Content
Sunday morning. The perfect time to peacefully read the newspaper over a nice cup of coffee. You settle in, open up to your favorite section and notice the same stories and pictures that were in last Sunday’s paper! There must be some mistake right? You were expecting new information, updated articles, current stories. Well, that is the same feeling that visitors get when they log on to a favorite website only to find the same content, pictures and videos as last time they visited. As a consumer, you would probably stop getting the paper if that happened over and over. The same goes for a website. If websites don’t update and change, consumers will not return to browse — or more importantly — buy.
A dynamic website is one that changes frequently and engages the reader in various ways. It lets the visitor know that your product, service and even brand is active and “keeping up” in the business world. Dynamic content can include items such as descriptions, text, blogs, announcements, pictures, animations, video or audio. This does not mean that the design of the website changes, merely the content which can be done in the back-end through separate databases. Given how often consumers log on to the internet, and the sharp rise in mobile devices, it is no wonder that dynamic content is the demand of the times.
Let’s examine some of the reasons why dynamic is the way to go for your growing business.
- Attract your audience – Visitors tend to return to websites that offer something they want whether it is a new product, educational information, a blog, a special offer, or even helpful videos. Make your visitors curious to come back by posting new information on a regular basis.
- Enhance your SEO – Components of a great SEO involve keywords connected to good content. Search engines are aware of sites with dynamic content. Take for example a regularly posted blog. Hubspot reported recently that, “companies that blog have 434% more indexed pages on search engines than companies that don’t blog. That makes a tremendous difference for search engine rank.”
- Gain Marketing Insights – Dynamic content matched with analytic tools will quickly help your marketing team figure out what consumers are looking for and what are hot button items.
- Creating Revenue – Ultimately, dynamic content brings in more revenue by increasing website visitors, converting more visitors to buyers, and helping to sell more of your products and services.