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Importance of Dynamic Content

Sunday morning. The perfect time to peacefully read the newspaper over a nice cup of coffee.  You settle in, open up to your favorite section and  notice the same stories and pictures that were in last Sunday’s paper! There must be some mistake right? You were expecting new information, updated articles, current stories. Well, that is the same feeling that visitors get when they log on to a favorite website only to find the same content, pictures and videos as last time they visited. As a consumer, you would probably stop getting the paper if that happened over and over. The same goes for a website.  If websites don’t update and change, consumers will not return to browse — or more importantly — buy. 

A dynamic website is one that changes frequently and engages the reader in various ways.  It lets the visitor know that your product, service and even brand is active and “keeping up” in the business world. Dynamic content can include items such as descriptions, text, blogs, announcements, pictures, animations, video or audio. This does not mean that the design of the website changes, merely the content which can be done in the back-end through separate databases. Given how often consumers log on to the internet, and the sharp rise in mobile devices, it is no wonder that dynamic content is the demand of the times.

Let’s examine some of the reasons why dynamic is the way to go for your growing business.

  1. Attract your audience – Visitors tend to return to websites that offer something they want whether it is a new product, educational information, a blog, a special offer, or even helpful videos. Make your visitors curious to come back by posting new information on a regular basis.
  2. Enhance your SEO – Components of a great SEO involve keywords connected to good content. Search engines are aware of sites with dynamic content.  Take for example a regularly posted  blog.  Hubspot reported recently that, “companies that blog have 434% more indexed pages on search engines than companies that don’t blog. That makes a tremendous difference for search engine rank.”
  3. Gain Marketing Insights – Dynamic content matched with analytic tools will quickly help your marketing team figure out what consumers are looking for and what are hot button items.
  4. Creating Revenue – Ultimately, dynamic content brings in more revenue by increasing website visitors, converting more visitors to buyers, and helping to sell more of your products and services.

About Mike Sperling

Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.