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How Can Your Business Attract Top Talent? 

All businesses have one thing in common when it comes to hiring employees. They want to find the best talent that fits their company, at the best possible price point. While it may be easy to assume that salary is the main component to attracting and retaining top talent, there are other things to consider when searching for top talent. Read on to find out some innovative ways to attract talented individuals to your company. 

Competitive Benefits 

Obviously, the pay scale is a major factor that a candidate will weigh when making a job change. Make sure your salary scale is competitive with companies in your field and shows how increases may occur over the years. In addition to salary, make sure you have benefits that will attract top candidates. 

If you’d like a benchmark on the types of benefits are available, this article on 16 types of employee benefits is a good place to start. Benefits may include: medical, dental, vision, gym membership reimbursement, flexible spending accounts, health savings accounts, life insurance, profit sharing, disability, retirement plans, and the list could go on and on. 

Workplace Culture 

A recent Robert Half survey showed that 35 percent of the more than 1,000 workers polled said they would decline a job offer if the role was a perfect fit, but the company culture wasn’t. Take a close look at whether your office culture promotes job satisfaction. Are people happy to be there? Is there a personality and positive vibe about your workplace or is there a “nine-to-five drudgery” sense about it? Carefully examine your workplace culture and make changes to attract and retain top talent. 

Some changes that could impact workplace culture is flexibility when it comes to work hours and locations. Consider allowing for remote working days or flex days for parents who need to pick up or drop off at school/daycare. Help your employees forge bonds with non-work activities such as pizza lunches, after work gatherings, or fun office competitions. You may also want to consider the way that your office is physically configured, which will determine how your employees are able to interact with one another. Do you want to shift to an open workspace, private work cubicles, or a mix of the two? 

A Chance to Give Back 

One factor that employees have reported as a way to remain loyal to a company is their ability to give back to the community. Most people don’t just want to work for a paycheck. They want a sense that they are contributing to the greater good in some way. Consider allowing your employees to have days off for volunteering in their community or volunteering as a group on a project that your employees choose together. This will not only boost morale, but also give your employees a chance to make a difference outside the halls of your offices. 

Do you need assistance finding and retaining talented employees? Join us for our workshop on October 10, 2019 on Attracting a Talented Workforce

About Mike Sperling

Mike is the Founder and Director of Sperling Interactive. Mike’s keen eye for photography, extensive technology skills and innovative marketing ideas make Mike a leader in the website design and management field. He is proficient in html, css, php, javascript, MySQL and the Adobe Design Suite. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications. Known as the “media guru”, Mike gathered years of experience before making the leap to start his own business. He graduated from Rochester Institute of Technology with a BFA in Photojournalism and a minor in Mass Communications. When Mike is not meeting with clients or designing new websites he enjoys spending time with his wife, Jodi, daughter Zoey, and son Camden. Mike enjoys hiking, geocaching, traveling, movies, the Baltimore Orioles & Ravens.