Your website could be costing your business thousands of dollars if it’s not attracting leads. By updating the design of your website, you can produce more leads and better track results. Learn some simple tips and suggestions to make your website work more effectively for you. Speaker: Donato Dandreo, President, Compete Now
Register Now The marketing mix is also called the 4 Ps of marketing. The 4 Ps are product, price, place, and promotion. Marketers use these tools to attract and satisfy their customer base. Each element of the marketing mix is linked to the others, and they all need to be carefully integrated and coordinated to...
Event Planning From Start to Finish Wednesday March 4, 2020 8:30 am - 3 pm REGISTER NOW Learn how to expertly craft any event from start to finish and wow your attendees, colleagues, and boss. Topics including how to create a timeline and budget, work with various vendors and navigate and negotiate contracts will be...
Creating your website can feel like a daunting task. Learn best practices for creating your content and launching your site. You will receive a complimentary Constant Contact Web Builder account where you can build and host your site. Speaker: Cori DiDonato, Founder and Owner, Silver Tiger Consulting
Register Now Workplace Discrimination and Misconduct - Employer Responsibilities and Liabilities While over a year has passed since the start of the #MeToo movement, the conversation continues regarding how employers must address workplace misconduct. Some of this conduct may include sexual harassment or interactions that impact genders or other nationalities. Employers must understand how to...
Marketing is a broad – and critical – aspect of your business. Learn the steps you can take to prioritize and implement all of the strategic elements of a great marketing plan. Speakers: David Kovner, Principal and Art Sesnovich, Principal, Bulldog Communications Co-sponsored by the North Shore Alliance for Economic Development
This workshop is recommended for business owners who have existing Instagram accounts and are familiar with the platform. Learn how to create a winning Instagram strategy by optimizing your profile, content, & engagement to entice your target audiences. Speaker: Alanna Nardella Frost, Creative Director, Panic2Euphoria Consulting
With so many on-line advertising options available, deciding where to concentrate your efforts can be difficult. Learn the different platforms and develop a strategy using certain methods to track success and validate your decisions. Speaker: Mike Sperling, Founder and CEO, Sperling Interactive
Learn to use your trusted, local news source for all of your marketing needs, both free and paid. Reaching your targeted audience has never been easier with the numerous options available from print, magazine and digital media. Speaker: Karen Andreas, Regional Publisher, North of Boston Media Group
What used to work in Content Marketing and SEO a few years ago, won’t work today. Learn new tools, strategies and 12 action steps that will up your game and help increase your revenues. Speaker: John McDougall, President and CEO, McDougal Interactive
POSTPONED – new date to be determined U.S.Senator Ed Markey will provide an update of the goals, priorities and current activities of the United States Senate.
Learn how to write marketing copy that is powerful and persuasive — whether you’re creating ads, email, social media, direct mail, a website, or more — including quick tips, valuable tools, and lots of real-world examples. Speaker: Alex MacAaron, Creative Director & Queen B, B Direct Marketing Communications
This FREE workshop is designed for businesses that are interested in learning how to do business with the State. The workshop will provide participants with information about: The bidding process and where to find bidding opportunities The basics of COMMBUYS, the Commonwealth’s online Market Center How to market to public entities (including state and local...
Presentation skills are critical for influencing, selling, and connecting with others. This workshop will help you “engage the room” when you speak by providing techniques to project confidence, tell stories and make your meetings memorable. Speaker: Stacey Shipman, Principal, Engage the Room
Every business owner needs a business plan – even you! Learn the skills needed to develop an effective plan that will guide you from start up through growth while avoiding common mistakes. Speaker: Arend de Jong, Business Strategy Specialist & CEO, The Strategy Bureau Co-sponsored by the North Shore Alliance for Economic Development
