Mastering Instagram for Business Success

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Master the Basics to Get Your Content Seen!  In this interactive workshop we will cover the foundations and pillars of the Instagram platform. The workshop will begin with a primer on social media algorithms and how it all works.  We will then dive into a handful of the current best practices to help get your...

AI Essentials for Small Businesses: An Actionable 3-Step Roadmap to Unlocking Marketing Success

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Are you curious about the role of AI in enhancing your marketing efforts? Join us to unravel the power of AI as a dynamic marketing tool. Learn an effective three-step process that equips you with the skills to craft captivating content for your audience.   Imagine creating engaging emails, newsletters, and social media posts with ease....

Start Up Tuesday – How To Get More Customers

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

In this workshop, attendees will get ideas on how they can most productively appeal to people who could become their best customers. Position your business as a unique experience that will be valued by regular customers who can turn into your very own brand ambassadors.   This informative workshop is offered at no cost and is...

Small Business Resource Series: Massachusetts Health Connector for Business – health coverage options for small employers (WEBINAR)

Online Zoom Webinar MA

(WEBINAR) Massachusetts Health Connector for Business – health coverage options for small employers Small businesses that need to offer affordable, quality health insurance to employees can learn about cost-effective options from the Massachusetts Health Connector for Business. During this session, representatives from the Commonwealth’s health insurance exchange will detail how small businesses can find plans...

Understanding & Choosing Business Entities (Sole Proprietorships, Partnerships, LLCs, Corporations) WEBINAR

Online Zoom Webinar MA

In this comprehensive attorney-led webinar, we tackle the basics of the different business entity choices available to your small business. Whether you're an aspiring entrepreneur, a seasoned business owner, or a professional navigating the corporate landscape, understanding the various types of business entities is crucial for making informed decisions and achieving long-term success. In this...

Start Up Tuesday – How to Develop a Business Plan

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Many small business owners have a plan but it may not be written down. At this workshop we'll cover the major components of an annual plan and refer to potential strategic issues that could require additional funding. Participants could use this method to develop an annual budget to track progress against their goals. This informative...

6 Do It Yourself SEO Tips to Improve Google Search Results

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

6 Do It Yourself SEO Tips to Improve Google Search Results Making sure your products and services are found within Google search results is critical to attracting new customers and clients to your business. This workshop will teach you the six things you need to do to show up higher within Google search results. We will also review...

Understanding the Corporate Transparency Act (CTA) and FinCEN Reporting (WEBINAR)

Online Zoom Webinar MA

Many businesses do not know that they are now subject to the CTA reporting obligations. Is your company one of them? The CTA requires reporting companies to disclose information about their “beneficial owners.” A “reporting company” under the CTA is a corporation, limited liability company (LLC), or any entity created or registered to do business...

5-Step Process to Find Clients and Grow Your Business

Enterprise Center MA

Any company must prospect and sell its product or service to find clients and grow the business. It’s critical to prospect and build a sales pipeline of opportunities and track those outreach efforts. After defining target prospects, it’s important to follow a consistent process to move a sale forward to close revenue. This workshop is...

The Startup Roadmap: Defining and Validating Your Business Idea

Enterprise Center MA

Have you fully defined your startup business idea and confirmed that it is feasible?  In this workshop, you will define your business idea in more detail by completing SCORE’s “Simple Steps for Starting Your Business” program. If you already have skills and experience in the industry you are planning to enter, you may think this...

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