Grant Writing Boot Camp

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

New to grant writing? Or need a refresher? In this workshop we will go through the main components of a grant narrative, delve into how to make a compelling funding request, and break down what foundations are really looking for in some of those peskier grant questions. Learn the joys of logic models, measurable outcomes,...

North Shore Alliance Policymakers Series Secretary Lauren Jones, Executive Office of Labor and Workforce Development

Petrowski Room Marsh Hall 71B Loring AVE, Salem, MA, United States

The Alliance Policymakers Series hosts speakers that play a critical role in formulating and implementing policies that impact the region’s economic vitality and prospects for job creation and growth. The Series fosters an informed dialogue on issues of importance between the North Shore business community and our guest speakers and promotes a better understanding by...

AI & Marketing Mastery: Harnessing ChatGPT for Small Business Success

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Join us for an immersive workshop designed specifically for small to medium business owners eager to dive into the revolutionary world of Artificial Intelligence (AI) in marketing. Whether you're an AI novice or looking to expand your knowledge, this session promises to provide valuable insights and hands-on experience. Workshop Highlights: - Foundations of AI: Gain...

Start Up Tuesday – Mastering Financial Projections: Excel for Cash Flow Forecasting, Budgeting, and Business Management

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

If you can use Excel, you can develop a Cash Flow forecast.  You'll learn how to overcome your reluctance to make future estimates of revenues and expenses. And we'll discuss how your forecast can become a budget for comparison purposes down the line. Income Statements are a snapshot of the health of a business and...

Your Storefront is Your Calling Card

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Learn to look at your store with fresh eyes and to use your space to promote your brand. In this workshop we'll explore the messages that the exterior of your storefront conveys, as well as your windows, lighting, interior layout, and your product placement. Learn tips on how to make your store work for you,...

Start Up Tuesday – Targeting Your Bullseye: Crafting Compelling Messages for the Right Channels to Reach Your Ideal Customers

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Do you understand your target customer? Do you know where they hang out? Advertising in the wrong channel is like shouting down a ravine; it won't do you any good. You need to develop a compelling message to address the "pain" your most likely customer has, to differentiate your product/service from all others. This informative...

Start Up Tuesday – 10 Business Planning Tips for Starting a Business

Enterprise Center MA

Are you thinking of starting a business but don’t know where to begin? In this workshop, our expert presenter will give you 10 business planning tips to help you start your entrepreneurial journey on the right path.  At the end of the workshop, you’ll have a list of simple steps that you use to begin...

Navigating the Social Media Landscape in 2024

Enterprise Center MA

Come to this workshop to unravel the ever-evolving world of social media. In this dynamic session, we'll provide a comprehensive overview of the major social media platforms, dissecting their relevance and importance in the current digital landscape. From understanding the latest features and trends to decoding algorithms, we'll equip you with insights tailored to the...

SBA Resources Update Webinar

Online Course Salem State University, Salem, MA

Dan Martiniello, Lender Relations Specialist with the U.S. Small Business Administration in Boston, will provide an update on SBA Resources via Zoom. At this webinar you will learn about: · Current guidance on SBA Coronavirus Small Business Relief Options · SBA flagship loan program enhancements (7a, 504, and Microloan programs) · Current technical assistance resources...

Alliance Policymaker Series Speaker: Secretary Edward Augustus

Hawthorne Hotel 18 Washington Square W, Salem, MA, United States

11:30 Doors open 12:00 pm – 1:00 pm – Secretary Edward Augustus Executive Office of Housing & Livable Communities Hawthorne Hotel Sofia’s Restaurant 18 Washington Square, Salem, MA (Registration required to attend.)

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