North Shore Alliance for Economic Development, the Massachusetts Office of Business Development, and the Enterprise Center invite you to meet one-on-one with a select group of state leaders to discuss your specific business needs and the state-provided resources that may be available to you. Maria Nigro DiStefano, Northeast Regional Director, Massachusetts Office of Business Development/...
Get media coverage for you and your company by knowing how and when to pitch your story for the best chances of success. Learn ways to work with different media to become a trusted and reliable source for your product or service. Speaker: David Thomson, Principal, Thomson Communication
Every business owner should know how to protect their brand, business name, logo, and creative and intellectual property. Learn the basics of trademarks and copyrights, and explore common pitfalls to help protect your business. Speaker: Daniel N. Smith, Attorney-At-Law, New England Patent & Trademark Co-Sponsored by the North Shore Alliance for Economic Development
Most businesses are underutilizing Facebook’s capabilities. In this workshop, we’ll explore the power of Facebook Groups, Facebook Messenger and Facebook Advertising that will drive traffic to create leads and increase conversion. Speaker: Pamela Pearson, Catalyst for helping small business entrepreneurs grow by leveraging Attraction Marketing and digital strategies
Learn the skills needed to effectively interview and select candidates for employment and promotion. Speaker: Judy Kalisker, Principal, Compliance Plus, LLC
Be ready for the deadline in 2021, when employees are able to apply for benefits. Learn how PFML differs from FMLA and what your business needs to do to meet its responsibilities under the law. Speaker: William Alpine, Director and Mary B. Tibma, Manager, Customer Engagement and Experience, Department of Family and Medical Leave, Executive...
Register Now The Purpose-Driven Leadership Development Program provides a unique opportunity for millennial or millennial-minded leaders to explore a different paradigm for their leadership role - an awakened and soul-centered approach to leadership. This program combines the practical with more spiritual and humanistic approaches to leading and inspiring others to optimal performance and impact. It provides an overview...
An impactful email marketing strategy can be complex - it’s more than just a monthly newsletter. Learn 3 critical email types you can send now to grow your business. Leave with tips for improving your ROI. Speaker: Kaitlyn Merola, Founder & CEO, Möve Marketing
Too many businesses do not understand the importance of cash flow and how it impacts their operations. Learn how much money a business must have to launch itself, sustain itself and grow. Speaker: Charles Smith, Senior Vice President – SBA Specialist, Eastern Bank Co-sponsored by the North Shore Alliance for Economic Development
Doors Open at 7:30 am Secretary Rosalin Acosta of the Executive Office of Labor and Workforce Development will provide an update on the goals, priorities, and progress of the Baker-Polito Administration.
