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Small Business Resource Webinar: Massachusetts Supplier Diversity Office

ONLINE , United States

The Massachusetts Diversity Office is regarded as the most inclusive state supplier diversity office in the nation and is dedicated to increasing opportunities for small and diverse Massachusetts businesses through robust outreach, certification, and education. Its mission is to promote diversity, equity and inclusion in state contracting by: Certifying diverse businesses (minority, women, veteran, service-disabled veteran,...

Achieve More with GenAI: AI as Your Ultimate Business Collaborator

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

After the overwhelming success of December 2024’s sold-out workshop, we’re thrilled to bring Rafael Barbosa back to deliver the same highly sought-after session once again!  If you were not able to attend last time or want a refresher, please register before it fills up again! Unlock the potential of AI to work smarter, not harder....

Email Marketing Unleashed: Strategies for Success

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Ready to take your email marketing to the next level? In this engaging and interactive workshop, you'll learn how to select the ideal email platform for your needs, organize your contact lists like a pro, and use segmentation to deliver personalized, impactful messages. Dive into the world of marketing automation and discover how to save...

Developing a Strategy to Get Your Instagram Content Seen in 2025!

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

In this interactive workshop we will begin with a brief primer on social media algorithms and how it all works and then dive into the best practices for a strategy to help get your content seen in 2025. You will leave the workshop with an understanding of and confidence in how to create a strategy...

Start Up Tuesday – Building a Better Business Plan

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Being a successful business requires the owner (YOU) to develop a level of discipline in leadership, planning & operations. Crafting and using a practical business plan can feel a bit overwhelming. So, let us start with the core components. This workshop provides you an opportunity to start or enhance your assessment and description of your...

Simple Strategies for High-Impact Marketing in 2025

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

In this engaging and practical workshop, you'll discover easy-to-implement marketing strategies designed to maximize your impact in 2025. Whether you're looking to boost your online presence, attract more customers, or streamline your marketing efforts, this session will be packed with actionable insights. Walk away with a toolkit of strategies you can implement immediately, no matter your...

Small Business Resource Webinar: Massachusetts Commonwealth Corporation

ONLINE , United States

Addressing Hiring & Training Needs – State Workforce Programs that Benefit Businesses In this engaging webinar, learn about a series of state workforce development programs administered by Commonwealth Corporation that can help businesses meet their workforce challenges. These established programs, such as the Workforce Competitiveness Trust Fund and the Workforce Training Fund Program, help businesses...

Start Up Tuesday – Building Your Brand Blueprint: Crafting a Strategy for Growth and Connection

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Building a strong, sustainable brand starts with a clear strategy. This interactive workshop will guide you through defining your brand’s core values, mission, and audience, crafting a unique brand promise, and positioning your business to stand out in the market. You will leave with a foundational brand strategy and actionable tools to align your business...

Alliance Policymaker Series Speaker: Secretary Edward Augustus

Hawthorne Hotel 18 Washington Square W, Salem, MA, United States

Alliance Spring Policymaker Series Secretary Edward Augustus Executive Office of Housing & Livable Communities (Doors Open at 11:30am) Hawthorne Hotel Essex Room 18 Washington Square, Salem, MA Registration Required to attend  

Small Business Resource Series: Massachusetts Health Connector for Business – health coverage options for small employers (WEBINAR)

ONLINE , United States

Massachusetts Health Connector for Business – health coverage options for small employers Small businesses that want to offer affordable, quality health insurance to employees can learn about cost-effective options from the Massachusetts Marketplace - Health Connector for Business. During this session, representatives from the Commonwealth’s Health Connector will detail how small employers (those with 50...

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