SOCIAL MEDIA MARKETING 101

Are you considering a social media marketing campaign and don’t know where to begin? Learn the basics of the most popular platforms and discover what makes content exciting.   Speaker: Natalie Bowers, Owner, Acorn Communications Co-sponsored by the MA Small Business Development Center | FREE The holder consents to the use of his or her...

CREATING PRINTED MARKETING MATERIAL TO ATTRACT CUSTOMERS

Contrary to popular belief, print is alive and remains one of the best ways to showcase your business. Learn the fundamentals of print design to create an impressionable marketing piece that will attract your customers. Speaker:  Mike Sperling, Founder and CEO, Sperling Interactive The holder consents to the use of his or her image, likeness,...

GETTING STARTED WITH FACEBOOK FOR BUSINESS

Facebook is still the reigning social media platform with over 2.3 billion users. Learn 10 simple steps to create a successful strategy to get results and leave with a plan that you can implement immediately. Speaker: Pamela Pearson, Catalyst for helping small business entrepreneurs grow by leveraging Attraction Marketing and digital strategies.

Free

INSTAGRAM 101

Instagram is one of the fastest growing networks in the world.  Learn the basics from setting up your business profile and creating posts to getting found by, and engaging with, potential customers. Speaker: Alanna Nardella Frost, CEO and Creative Director, Panic2Euphoria

Free

HOW TO BE ACCESSIBLE IN THE DIGITAL SPACE

ADA laws have expanded into the digital space and now record-breaking website compliance lawsuits are being filed against small business owners.  Learn the most effective ways for you to make your visuals, website, and content ADA compliant. Speaker:  Mike Sperling, Founder and CEO, Sperling Interactive

Free

LINKEDIN – WHAT IT CAN DO FOR YOU AND YOUR BUSINESS

LinkedIn has become so much more than a way for business people to stay connected. Learn how participating in the LinkedIn community on a weekly or daily basis can help your business succeed. Speaker:  Jim Panagas, Business Communications Strategist

Free

Social Media Basics: The Do’s and Don’ts of Today’s Popular Platforms (In-Person Workshop)

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Social media basics is a workshop that teaches the core tenants, best practices and foundations of today's most popular social media platforms. We'll begin with the 101, covering key concepts like "what is an algorithm?", then move into the do's and don'ts of Facebook, Instagram, Pinterest, YouTube and TikTok. At the end, attendees will be given my...

Instagram 101 – Master the Basics to Get Your Content Seen

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Instagram 101 will cover the foundations and pillars of the Instagram platform. The workshop will begin with a primer on social media algorithms and how it all works.  We will then dive into a handful of the current best practices to help get your content seen. You will leave the workshop with an understanding of...

Successfully Navigating the Social Media Landscape 2025

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

Join us for an engaging and insightful workshop designed specifically for business owners looking to thrive in the ever-evolving world of social media. As we step into 2025, the digital landscape is set to transform with new platforms, emerging trends, and innovative tools that can reshape how businesses connect with their audiences. In this hands-on...

Developing a Strategy to Get Your Instagram Content Seen in 2025!

The Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

In this interactive workshop we will begin with a brief primer on social media algorithms and how it all works and then dive into the best practices for a strategy to help get your content seen in 2025. You will leave the workshop with an understanding of and confidence in how to create a strategy...

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