Learn social branding tips, tools, and tactics to create an online image that brings your brand to life and generates business. Find out why the press loves social branding and how you can make it work for you. | FREE Speaker: Robin Samora, Small Business Marketing and PR Consultant, robinsamora.com Co-Sponsored by MA Small Business...
Building Lean Practices in Your Business Wednesday, March 28, 2018 9 am - 3:30 pm The Enterprise Center at Salem State University PURPOSE In this program, you will learn how all functions, individuals, and systems work together to deliver true value to customers creating competitive advantage and lasting business results. Item covered include: Key values...
Creating content for your business has never been easier. And visual content is extremely powerful! Learn the latest visual marketing tools to reach your audience, and best practices for creating powerful messages. Please bring your own smart device to work with. | FREE Speaker: Jeff Cutler, Freelance Marketing Professional, jeffcutler.com
Keeping your top performers is important to any business and not only ensure better productivity, but is also cost effective. We’ll explore the latest in retention trends and best practices.
TIME MANAGEMENT Friday, Mach 30, 2018 Morning Session: 9:00 am - 12:00 pm or Afternoon Session: 1:00 pm - 4:00 pm The Enterprise Center at Salem State University Time is a form of currency, and TIME IS MONEY! In this half-day session (am or pm session) you will acquire day-to-day time-management tools that will help...
When starting a business, insurance is not something that should be overlooked. Learn how commercial insurance works, and what determines the policies you will need to start and grow your business. | FREE Speaker: Jacqui Richard, Business Development Manager, Phil Richard Insurance
Are you ready to start designing your new website? We will go over the design, structure and content choices that will be key to a successful website. | FREE Speaker: Mike Sperling, Founder and CEO, Sperling Interactive
Financing is one of the most important factors in starting and operating a business. Come listen to an SBA Economic Development Specialist and a banker discuss how the loan process works. | FREE Speaker: Lisa Gonzalez Welch, Economic Development Specialist, U.S. Small Business Administration
The Massachusetts Office of Business Development, North Shore Alliance for Economic Development, and the Enterprise Center invite you to meet one-on-one with a select group of state leaders at the Enterprise Center to discuss your specific business needs and learn about the state-provided resources that may be available to you. To schedule an appointment, contact...
Ever thought about advertising your business on the radio? Learn the do’s and don’ts of your commercial message, why the first person delivery is effective, making the most of your advertising dollars and more! | FREE Speaker: JoAnn Gillette: VP/General Manager, North Shore 104.9
LinkedIn has changed, and you need to understand how to leverage the new LinkedIn to your advantage. Learn about the new navigation bar, plus tips for creating and enhancing your profile and building your network. | FREE Speaker: Judy Parisella, Principal, JP Marketing
Cloud computing is the fastest growing deployment model for business applications globally. Initially an abstract concept in the mid-1990’s it now a $62B industry expected to grow to $162B by 2020. Yet it is still widely misunderstood. What is it? Where is it? How does it work? And how will I get there? These are...
Learn how much money your business must have to (a) launch itself, (b) sustain itself and (c) grow. Define the difference between costs and income. Identify how much capital you really need. Better understand ‘cashflow’ and how it impacts your operations. A business must be able to project what it needs...
Learn an easy approach to developing a business plan to manage all aspects of your business, and discover how to use the plan to raise capital. | FREE Speaker: Bruce Share, COO, BestBanking.com and CEO, Best Business Advisors Sponsored by the MA Small Business...
Social media alone is not enough. A web site is not enough. As businesses we need to weave social media and our web sites into a tapestry that presents useful information to our customers and crystal-clear insight for us. Deep Web Marketing is the art of providing relevant, useful content to your customers without selling...
Secretary Jay Ash</font> 7:30 AM Doors Open 8:00 – 9:00 AM Speaking Program Salem State University Petrowski Room | Central Campus FREE Secretary Jay Ash of the Executive Office of Housing and Economic Development will provide an update of the Governor’s Workforce Skills Cabinet and other Baker-Polito Administration priorities.
