HOW TO WRITE AN EFFECTIVE BUSINESS PLAN

Arend de Jong

Arend de Jong is the founder of The Strategy Bureau, an advisory supporting small and medium sized businesses in accelerating their growth; through market analysis and strategy, business planning and development, product and service development and dealing with organizational and operational growing pains.

Arend has been a strategy consultant for 15 years and prior to that was involved in business startups at international corporations such as Sony and Lucent Technologies. Having worked internationally for many years - in Europe, Africa, Asia and the Caribbean - he now focuses on the Northeast, and the Boston and New York City area in particular.

Arend grew up in Gouda, the Netherlands, and lived and worked in the UK, France, Germany and Miami. He has an MBA from the TRIUM Program, hosted by New York University Stern School of Business, London School of Economics and HEC School of Management in Paris. He is a Certified Management Consultant, passed the exams of the Chartered Institute of Management Accountants and has a B.A. (Hons.) in European Business Administration from the University of Wolverhampton in the UK.