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USING EVENTS TO PROMOTE YOUR BUSINESS

The Enterprise Center at Salem State University

121 Loring Ave | Salem, MA 01970

Thu, Oct 11, 2018 @ 8:30 am - 10:30 am

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Learn the fundamentals of event planning to build brand recognition, and execute lead generation and authority marketing when hosting grand openings, off-site events, and in-store events. Bonus:  Leave with a template to plan your next event. | FREE

Speaker:  Natalie Mitchell, Ph.D.

Presenter

Dr. Natalie Mitchell

Dr. Natalie A. Mitchell is a marketing professor, speaker, and voice over actress. Currently, she is on faculty at the University of North Florida, and has previously taught Integrated Marketing Communications, Marketing Principles, and graduate level classes at Merrimack College, Tulane University, and the University of Texas-Austin. Natalie’s professional career included nearly 10 years work experience in marketing, retail merchandising, advertising, and special events, at Macy’s Inc., CSX, Corp., as well as founding a public relations boutique. Specifically, Natalie successfully hosted in-store Macy’s special events promoting celebrities - 50 Cent, Patti LaBelle, Nelly, Queen Latifah among others - and their brand extensions. Natalie’s research interests include luxury branding in reality TV, consumer culture, and public policy, and has been published in leading academic marketing journals. Natalie’s educational training include a Ph.D. in Advertising from the University of Texas-Austin, an M.S. degree in Integrated Marketing Communications from Florida International University and a B.S. in Public Relations at the University of Florida.

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