USING EVENTS TO PROMOTE YOUR BUSINESS

Dr. Natalie Mitchell

Dr. Natalie A. Mitchell is a marketing professor, speaker, and voice over actress. Currently, she is on faculty at the University of North Florida, and has previously taught Integrated Marketing Communications, Marketing Principles, and graduate level classes at Merrimack College, Tulane University, and the University of Texas-Austin. Natalie’s professional career included nearly 10 years work experience in marketing, retail merchandising, advertising, and special events, at Macy’s Inc., CSX, Corp., as well as founding a public relations boutique. Specifically, Natalie successfully hosted in-store Macy’s special events promoting celebrities - 50 Cent, Patti LaBelle, Nelly, Queen Latifah among others - and their brand extensions. Natalie’s research interests include luxury branding in reality TV, consumer culture, and public policy, and has been published in leading academic marketing journals. Natalie’s educational training include a Ph.D. in Advertising from the University of Texas-Austin, an M.S. degree in Integrated Marketing Communications from Florida International University and a B.S. in Public Relations at the University of Florida.