Loading Events

Twitter: A Powerful, Easy-to-Use Marketing Tool

Thu, Oct 8, 2015 @ 8:00 am - 10:00 am

|Recurring Event (See all)

  • This event has passed.

With 302 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small.
If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this seminar is for you. We will walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry. We will answer the following questions: What is a hashtag and how do I use it? Who should I follow and how do I find them? What should I tweet and how often? Social media time-saving and management tools will also be discussed. Bring your questions!
Co-sponsored by the MA Small Business Development Center


Julia Campbell

Julia Campbell has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a development director and marketing coordinator, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA.

Julia received her degree in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.

A Beverly native, a Returned Peace Corps Volunteer, a mother and a social media marketing specialist, Julia helps nonprofits connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers one-on-one coaching sessions, group seminars and college courses. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014.

Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.

Julia Campbell

J Campbell Social Marketing: Marketing With Social Purpose

Sign up for our Newsletter!