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BE, DO, SAY, learn how these three words can help you build an “industrial” strength brand from the get-go that is capable of growing, evolving and creating value for your company as it grows. Explore a holistic perspective of your brand that extends beyond look and feel and through your core customer and employee experiences and, most importantly, ensure you’ve got the right measurements in place to track your brand ROI. | FREE
Speaker: Ross Dobson, Founder and President, Sir Isaac
Ross Dobson is Founder, President and CEO of Sir Isaac, a marketing consultancy and full service advertising and marketing communications agency located in Salem, Massachusetts. He is a seasoned strategist, writer and marketer with over 20 years of cross-industry experience. Prior to founding Sir Isaac in 2008. Ross held Managing Director positions at Mullen and StoneWard. He was also a Senior Vice President at Digitas in Boston and NYC.
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