Social media is great for sharing photos and videos; but it can also be used to embarrass or jeopardize your company. Learn about best practices for protecting your business while acknowledging the rights of your employees and staying to the right side of the law.
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The Importance of Having a Social Media Policy
Enterprise Center at Salem State University
121 Loring Ave | Salem, MA, 01970
February 14, 2019 @ 8:30 am - 10:30 am
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Louise Leduc Kennedy
West Hill Technology Counsel
Louise Leduc Kennedy is a business law attorney with extensive experience advising technology companies on strategic and commercial matters including: software commercialization, cloud computing, strategic alliances and all aspects of on-line business and contracting. She has advised start-ups, mid-sized private and public companies as well as Fortune 100 enterprises in a variety of matters that also include mergers and acquisitions, employment law issues and open source software strategies.
Louise particularly enjoys working with small and medium-sized entrepreneurial businesses. Advising highly creative professionals who are excited about their products and services is, quite simply, fun. Before launching West Hill, Louise determined that these were the types of companies that were most in need of her unique skills.
Under her leadership, West Hill is dedicated to advancing work-life as a business strategy by integrating work, family and community into its definition of success. Accordingly, the firm offers vast business and legal experience at reasonable rates and with innovative billing arrangements in exchange for the opportunity to work with these exciting companies on a flexible schedule.
Prior to forming the firm, Ms. Kennedy worked as in-house counsel at IBM Corporation for 9 years. During this time she supported the Global Sales and Distribution Group, IBM Business Consulting Services as well as the Lotus brand within IBM Software Group. Her responsibilities included the structure and negotiation of complex e-marketplace offerings as well as supply-chain management and e-procurement software alliances.
At Lotus, Louise served as brand counsel for Lotus Notes, Domino, Sametime and Lotus Live Engage, IBM’s debut Software-as-a-Service (SaaS) enterprise collaboration offering. She provided general legal guidance and support for all aspects of product development, licensing, marketing and strategic relationships including complex deals with AOL, Yahoo! and Google.
Before joining IBM, Louise worked at Robinson & Cole LLP in Boston as member of their Trial & Appellate practice group. Her practice focused on complex civil litigation and, more specifically, issues related to discovery of electronic information in a variety of formats.
Ms. Kennedy is admitted to practice in the state and federal courts in Massachusetts as well as the state courts of Connecticut and New York. She received her B.A. in Economics from Smith College and her J.D., with honors, from the University of Connecticut School of Law, where she was an associate editor of the Connecticut Law Review. She is a member of the Women’s Bar Association and the Boston Bar Association.