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Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing Campaign

Thu, Dec 3, 2015 @ 8:00 am - 10:00 am

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Storytelling has been receiving a lot of hype lately both as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible.
Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
Co-sponsored by MA Small Business Development Center


Julia Campbell

Julia Campbell has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a development director and marketing coordinator, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA.

Julia received her degree in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.

A Beverly native, a Returned Peace Corps Volunteer, a mother and a social media marketing specialist, Julia helps nonprofits connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers one-on-one coaching sessions, group seminars and college courses. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014.

Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.

Julia Campbell

J Campbell Social Marketing: Marketing With Social Purpose

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