Start-up Tuesdays: HOW TO CREATE AN EFFECTIVE MARKETING PLAN

Mary Honan

Mary is a passionate, fact-based marketer. As founder of For Marketing Matters LLC, Mary developed the perfect outsourced marketing model for savvy CEOs seeking an ongoing partner. As a marketing evangelist, Mary preaches the marketing gospel, addressing the common misunderstandings of marketing and its function. At her core, Mary is strategic and analytical, planning and executing to maximize ROI. A high energy leader and entrepreneur, Mary enters year ten running her business. She earned her MBA from Emory University's Goizueta Business School and has two bachelor of science degrees in Finance and Marketing from Boston College, graduating summa cum laude.