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Start-up Tuesdays: HOW TO CREATE AN EFFECTIVE MARKETING PLAN

Enterprise Center at Salem State University

121 Loring Ave | Salem, MA 01970

Tue, Mar 6, 2018 @ 8:30 am - 10:30 am

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Marketing is a broad – and critical – aspect of your business. Learn how to assess your needs and create a logical, phased marketing plan that prioritizes and includes all critical strategic marketing elements. | FREE

Speaker: Mary Honan, Principal, For Marketing Matters, LLC

Presenter

Mary Honan

Mary is a passionate, fact-based marketer. As founder of For Marketing Matters LLC, Mary developed the perfect outsourced marketing model for savvy CEOs seeking an ongoing partner. As a marketing evangelist, Mary preaches the marketing gospel, addressing the common misunderstandings of marketing and its function. At her core, Mary is strategic and analytical, planning and executing to maximize ROI. A high energy leader and entrepreneur, Mary enters year ten running her business. She earned her MBA from Emory University's Goizueta Business School and has two bachelor of science degrees in Finance and Marketing from Boston College, graduating summa cum laude.

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