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Solving Business Problems with Podcasts (In-Person Workshop)

The Enterprise Center at Salem State University

121 Loring Ave | Salem, MA 01970

Thu, Apr 13, 2023 @ 8:30 am - 10:00 am

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“Should I start a podcast for my business?” — you, probably. 

Great question!  In today’s highly competitive market, businesses are always on the lookout for innovative ways to engage with customers, build brand awareness, and increase revenue. Branded podcasts have emerged as a powerful tool to address these challenges, offering businesses an opportunity to create unique and compelling content that resonates with their target audience. In this workshop, we’ll explore the various business problems that branded podcasts can help solve.

  1. Brand awareness
  2. Thought leadership & industry expertise
  3. Customer relationships
  4. Diversifying content marketing
  5. SEO
  6. Expanding partnerships

We will walk through real-life examples of each of these AMEX, Allianz, LUSH Handmade Cosmetics, Amazon, RBC, Genome BC and more.

Although we’ll be focusing on big brand examples, we will share resources, concepts and best practices that will benefit organizations of all sizes.


Chris O’Keeffe

Chris O'Keeffe is a writer, content strategist, creative director and podcast producer who has built and collaborated with brands and organizations from all over the world. He owns two Salem-based businesses: O'Keeffe Creative LLC, where he offers "narrative for hire" to clients and agency partners looking for high-level storytelling; and Podcation, an audio incubator that builds live podcast creation events. He is currently serving as Creative Director for JAR Audio, one of the world's leading full-service branded podcast agencies.

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