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Social Media: Creating a Marketing Plan That Works! (6 Sessions)

Salem State University

352 Lafayette St. | Salem, MA 01970

Tue, Feb 23, 2016 @ 7:00 pm - 9:00 pm

|Recurring Event (See all)

An event every week that begins at 7:00 pm on Tuesday, repeating until Tue, Feb 23, 2016

Cost: $275.00

  • This event has passed.

Social Media: Creating a Marketing Plan That Works! (6 Sessions)

Tuesday Evenings February 23 – April 5 (No class 3/15)

Have you ever wondered how businesses use social media to get engagement, customer leads and sales? How do you plan a successful social media campaign for your business, or that of your employer—one that really works? Many people have a working knowledge of the social media platforms they use personally, but it’s not always easy to turn that knowledge into an effective marketing plan for business.
This class can help. Part lecture, part hands-on, this class will give you hands on experience with three of  ‘The Big Six’ of the social media platforms—Facebook, Twitter, and LinkedIn. You’ll work on your individual business accounts or those of your employer.
We’ll talk about and take the mystery out of:
*what a social media strategy is, and why it’s important for business;
*the benefits of a social media strategy, and the six steps to creating one;
*the steps to creating a listening and content marketing strategy;
*the importance of social media monitoring;
*the five steps to promoting your business and growing your audience;
*creating and growing your social media presence using Facebook, Twitter, and LinkedIn; and
*measuring influence and your social Return on Investment (ROI).
Not to be left out of the equation, we’ll also spend some time talking about the additional components of a full online digital marketing plan: your website, SEO, e-mail marketing, e-newsletters, and press releases.
After completion of this class, you will have the front-end knowledge to plan a social media campaign. You will be able to focus on the needs of your company, while remaining focused on its goals. And you can turn this knowledge into an effective plan to help your own business, or that of your employer.
We’ll learn many of the in’s and out’s of social media…and have fun besides!
Level: Advanced Beginner/Intermediate. As a minimum, students should have a personal Facebook profile and a working proficiency of the Facebook platform. Familiarity with the other social media platforms mentioned is helpful, although not required.
Students should be prepared to work on individual business accounts, or those of their employer. After completion of this class, students will earn a Certificate of Proficiency.
February 23 (Week #1)
Introduction: How to Create a Social Media Strategy
• What is it?
• Why do it?
• The Benefits of a Social Media Strategy
• Six Steps to Creating and Implementing an Effective Social Media Strategy
* Selection of business pages and platforms to work on
* Homework assignment
March 1 (Week #2)
Creating a Listening and Content Marketing Strategy
• What is ‘Social Media Monitoring?’
• The Importance of Social Media Monitoring
• Six Steps to Creating a Listening and Content Marketing Strategy
• Review List of Resources
• Keyword research; setting up Google Alerts
Creating and Growing Your Social Media Presence
• Five Steps to Promoting Your Business and Growing Your Audience
• Discussion of Facebook Marketing*
*Homework assignment
March 8 (Week #3)
Creating and Growing Your Social Media Presence (continued)
• Q & A
• Discussion of Twitter Marketing*
• Work on business pages and platforms in class
* Homework assignment
March 22 (Week #4)
Creating and Growing Your Social Media Presence (continued)
• Q & A
• Discussion of LinkedIn Marketing*
• Work on business pages and platforms in class
* Homework assignment
March 29 (Week #5)
Measuring Influence and Social ROI
• The Value of Measuring Your ROI
• Using Online Tools to Measure ROI
• Five Steps to Measuring The ROI of Your Social Media Campaign
o What to Measure and How to Do It
• Work on business pages and platforms in class
Final Q & A before projects due next week
April 5 (Week #6)
• Project Write-Ups due, along with presentation of Projects in class
• Wrap Up & Class Evaluations
• Finish discussion of any components not completed in Weeks 1-5
• Bonus: Components of a Full Online Digital Marketing Strategy: Your Website, SEO, E-mail Marketing, E-Newsletters, PR, other & new social media platforms, etc.
Award:  Certificate of Proficiency
NOTE:   This class meets for 6 sessions.  A parking permit will be emailed to you before the first class session. 

Register Now! $275.00


Robbin Crandall

Robbin Lynn Crandall is a Certified SEO B2B Web Copywriter, Content & Marketing Strategist at Crandall Digital Consulting. She works with small- to mid-sized business owners to improve their marketing strategy, including their website and social media presence, and specializes in the food and legal industries. She is also the Founder of Business Bliss Retreats℠, a unique local weekend retreat that combines interactive Business & Marketing Workshops with individual & group Wellness Sessions. You can contact her at robbin.lynn.crandall@gmail.com.

Robbin Crandall

Certified SEO, B2B Copywriter, Content and Marketing Strategist
Crandall Digital Consulting

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